E.L.F. Beauty Will Acquire TikTok-Viral Brand Naturium for $355 Million
All products featured on Allure are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through links in this article. Beauty umbrella; the parent company announced on August 29 that it will be acquiring Naturium. Courtesy of brand According to apress release from E.L.F. Beauty, the company signed an agreement to acquire Naturium for $355 million. Naturium has built something special," Tarang Amin, E....