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Walmart (16.5 oz.)

Best Shampoos for ColorTreated Hair 2024 K18 Nexxus and Olaplex shampoos on red background

Source images: Courtesy of brands; Collage: Laneen Wells for Allure

It seems far-fetched, but it’s exactly what the Nexxus Color Assure Shampoo can do.

Thankfully, Joico’s Colorful Anti-Fade Shampoo will do most of the work for us.

The ingredients are housed in liposomes to gradually release them throughout the day, creating a long-lasting effect.

Nexxus Color Assure Shampoo fuchsia shampoo bottle

4 Bond Maintenance Shampoo

Olaplex

No.

3 Hair Perfectortreatment) to fortify broken disulfide bonds along the hair shaft.

The results: a major shine and vibrancy boost.

The Herbal Essences Pure Grapeseed Color Nurture Shampoo on a light gray background

And, since it actively moisturizes hair, it leaves strands with impressive softness and shine.

What’s left is simply smooth, shiny hair.

The relaxing combination of vanilla bean and orange scents alone is enough to get you hooked.

The K18 Peptide Prep pH Maintenance Shampoo on a light gray background

“The sun bleaches color out of everything, including your hair,” St. Louis-based coloristCaitlin FordtellsAllure.

We also like to spritz on a littlehair sunscreento ensure we’ve covered all of our bases.

What are sulfates, and are they bad for color-treated hair?

Joico Colorful Anti-Fade Shampoo in pink and silver bottle

Sulfates are cleansers that trap oil-based dirt so it can be rinsed away from skin or hair with water.

They also happen to be the additives behind the lather and bubbles in shampoos, toothpastes, and soaps.

Cosmetic chemist Randy Schuellerpreviously toldAllurethat water is as damaging as any cleanser.

Olaplex No. 4 Bond Maintenance Shampoo in clear bottle

In other words: Sulfates are a pretty slippery slope, leading to dryness and flaking.

How is shampoo for colored hair different than “regular” shampoos?

Los Angeles-based colorist and Redken brand ambassadorMatt Rezpreviously sharedthat using sulfate-free shampoo will keep hair as hydrated as possible.

Fekkai Technician Color Shampoo in pink bottle

They’ll also make your eyes burn if they accidentally slip in, which is a universally unpleasant experience.

(c’mon, noclarifying shampoos.)

Which shampoo is right for my hair color?

L’Oréal Paris Everpure Moisture Shampoo in metallic purple tube

We’ll have to dabble in thecolor wheel theoryto answer this question.

Basically, complementary colorsor colors that are on opposite sides of the color wheelneutralize each other.

Testers considered performance across four primary categories: efficacy, texture and experience, fragrance, and packaging.

Kérastase Chroma Absolu Shampoo in clear bottle with silver lid

For more on what’s involved in our reporting, check out our completereviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase.

Can we honestly deem a high-end diffuser worthy of your hard-earned cash if its never been tested on curls?

Pantene Illuminating Color Care Sulfate Free Shampoo in floral bottle with gold cap

Loma Hair Care Moisturizing Shampoo in blue bottle with white cap