All products featured on Allure are independently selected by our editors.

However, we may receive compensation from retailers and/or from purchases of products through links in this article.

These easy-gliding formulas are approved by testers of all ages, including our very own editors.

Image may contain Person Skin Face Head Photography Portrait Adult Cosmetics and Lipstick

Photographed by CARLOS and ALYSE. Stylist: Fiona Green. Hair: Jenni Iva Wimmerstedt. Makeup: Andrew Colvin. Manicure: Elina Ogawa. Model: Amy Wesson. Top by Rosetta Getty. Earrings by Repossi.

Case in point: Weve included quite a fewAllureBest of Beauty Award winners.

Happy shopping and swiping!

Notable ingredients includepeptidesto plump fine lines, magnolia bark to smooth texture, and sunflower seed oil to moisturize.

Merit Solo Shadow Matte Eye Color branded component with gold cap on a light gray background with red Allure Best of Beauty seal in the top right corner

Plus, how chic is that gold-topped container?

If you’ve got mature eyes, consider a matte eye shadow.

“They offer opaque coverage, which helps conceal the darkening of the lids common in aging eyes.”

Jones Road Just A Sec jar of sparkly cream eyeshadow and light pink cap on light gray background

“The Merit Solo Shadow pods bring a user-friendly, no-brush-needed program approach that’s practically mistake-proof.

In fact, its vitamin E-spiked formula leaves your lids feeling velvet-smooth without color smearing throughout the day.

Is it a bit faded?

Armani Beauty Longwear Eyeshadow in deep burgundy shade in clear and black component on light gray background

And it fits perfectly in my generally brush-free makeup routine.

I just dip a finger in the pot and blend the shimmery, cushiony magic over each lid.

The Laura Mercier Caviar Stick Eyeshadow.

An open stick of Laura Mercier Caviar Stick Eyeshadow in Cocoa on light gray background with red 2024 Allure Best of Beauty Award winner seal

Let’s just say it is.

It’s crease-proof, smudge-proof, moisture-proof, and chill for sensitive skin.

Plus, it includes hydrating hyaluronic acid, castor seed oil, and raspberry oil.

Bobbi Brown Long-Wear Shadow Stick black and taupe twist-up eye shadow stick on light gray background with red Allure Best of Beauty seal in the top right corner

This buildable formula leans sheer, but you’re able to layer it for more intense pigment.

No matter how much you add, the finish will be smooth.

It’s also oil-free, ideal for people with oily or combination skin.

The Charlotte Tilbury Eyes to Mesmerise on a light gray background

Aharon recommends this product because it blends in easily with your fingers or a brush.

The also formula includes vitamin E, chamomile, and aloe vera to soothe dull, dry skin.

Cream eye shadow comes out on top every time.

Sisley Paris Ombre Éclat Liquide Eyeshadow in branded component on a light gray background

How should you prep your skin before applying eye shadow?

Whatever shadow vehicle you opt for, ensure it’s nice and sanitary.

Don’t close your eyes when it’s time to use the eye shadow.

Ami Colé Liquid Matte Shadow white tube with black cap and wand to the side on light gray background with red Allure Best of Beauty seal in the top right corner

“Blend in the same direction toward your nose using an eye shadow brush.”

Does the brand offer a wide shade range inclusive of consumers with all skin tones and undertones?

Is it safe for readers who have sensitive skin or wear contact lenses?

Smashbox Always On Cream Shadow in dark brown matte shade in black tube packaging on light gray background

Is it on the affordable side or more of a splurge?

Is its packaging consciously designed or needlessly wasteful?

This ensures our testing base spans different skin tones, genders, and dermatological conditions.

Nudestix Magnetic Eye Color black and brown eye shadow crayon on light gray background

For more on what’s involved in our reporting, check out our completereviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase.

Can we honestly deem a high-end diffuser worthy of your hard-earned cash if its never been tested on curls?

Kulfi Zari Eyes Eyeshadow jar of bronze cream eye shadow on light gray background with red Allure Best of Beauty seal in the top right corner

Mature skin deserves top-tier makeupand weve got even more non-fine-line-emphasizing recs for you:

Done reading?

La Roche-Posay Micellar Water Ultra clear bottle on light gray background

Urban Decay Eyeshadow Primer Potion purple tube on light gray background