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We live in a world where “miracle” eye creams and color-changing blush oils are one scroll away.
Channing Smith /Allure
Sure, it’s nice to fawn over innovative formulas (jaw highlighters, anyone?)
With so many memorable formulas available, you’re certainly not pressed for options.
Does your formula need to stand tall againsttorrential downpours, or remain flake-free during an eight-hour workday?
Perhaps a hefty tint of black and some separation is what your lashes crave.
In any case, shopping for the best mascara can be made easier with a little help from Target.
Ahead, here are thebest volume-building, lash-separating, eye-defining mascaras you’ll find at Target.
Benefit Cosmetics
Benefit Cosmetics They’re Real!
The brand claimsThey’re Real!
We love it so much we added it to our March 2023 Allure Beauty Box lineup.
you could score the Allure Beauty Boxherefor access to even more editor favorites starting at just $25.
Revlon
Revlon So Fierce!
Eyes Wide Open Mascaraas a push-up bra for your lashes.
This, paired with the LiftLash formula, adds mega volume even to naturally stick-straight lashes.
And did we mention it’s under $10?
It’s the next best thing to falsies.
TheHot Fluff MascarafromJason Wu Beautyis the ultimate workhorse.
Like we said, workhorse.
The result: instantly fuller-looking lashes.
The all-gold packaging onGrande Cosmetics' GrandeDrama Intense Thickening Mascarais a constant reminder of its trophy-worthy formula.
We’re also into the hourglass-shaped brush, which helps create massive volume at the roots.
Together, these improve the health of your lashesandprovide them with next-level plumping.
Oh, and it’s only $6.
Need we say more?
Name a better trio than keratin, vitamin E, and hyaluronic acid.
The hydrating formula makes your lashes silky (never crunchy), andalsoisn’t a pain to remove.
It’s waterproof done right.