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We live in a world where “miracle” eye creams and color-changing blush oils are one scroll away.

Best Mascaras at Target a collage of Benefit Cosmetics Jason Wu Beauty and Pacifica mascaras on a pinkbeige background

Channing Smith /Allure

Sure, it’s nice to fawn over innovative formulas (jaw highlighters, anyone?)

With so many memorable formulas available, you’re certainly not pressed for options.

Does your formula need to stand tall againsttorrential downpours, or remain flake-free during an eight-hour workday?

Benefit Cosmetics They’re Real! Magnet Extreme Lengthening Mascara silver tube of mascara on white background

Perhaps a hefty tint of black and some separation is what your lashes crave.

In any case, shopping for the best mascara can be made easier with a little help from Target.

Ahead, here are thebest volume-building, lash-separating, eye-defining mascaras you’ll find at Target.

Tarte Maneater Mascara black tube of mascara with gold cheetah print on white background

Benefit Cosmetics

Benefit Cosmetics They’re Real!

The brand claimsThey’re Real!

We love it so much we added it to our March 2023 Allure Beauty Box lineup.

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you could score the Allure Beauty Boxherefor access to even more editor favorites starting at just $25.

Revlon

Revlon So Fierce!

Eyes Wide Open Mascaraas a push-up bra for your lashes.

NYX Professional Makeup Worth The Hype Volumizing & Lengthening Mascara black tube of mascara with hot pink lightning bolt on white background

This, paired with the LiftLash formula, adds mega volume even to naturally stick-straight lashes.

And did we mention it’s under $10?

It’s the next best thing to falsies.

W3ll People Expressionist Pro Mascara white tube with lime green top and white wand to the side on white background

TheHot Fluff MascarafromJason Wu Beautyis the ultimate workhorse.

Like we said, workhorse.

The result: instantly fuller-looking lashes.

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The all-gold packaging onGrande Cosmetics' GrandeDrama Intense Thickening Mascarais a constant reminder of its trophy-worthy formula.

We’re also into the hourglass-shaped brush, which helps create massive volume at the roots.

Together, these improve the health of your lashesandprovide them with next-level plumping.

Pür Fully Charged Mascara black tube of mascara on white background

Oh, and it’s only $6.

Need we say more?

Name a better trio than keratin, vitamin E, and hyaluronic acid.

Grande Cosmetics GrandeDrama Intense Thickening Mascara gold tube of mascara on white background

The hydrating formula makes your lashes silky (never crunchy), andalsoisn’t a pain to remove.

It’s waterproof done right.

Pacifica Beauty Activist Volume & Curl Mascara purple tube of mascara on white background

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