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And lets be honest: not everything lives up to the hype.

Film strips with images of people smiling while holding cosmetic products such as bottles and squeezable tubes

Source images:Allureeditors; Collage: Laneen Wells

But thats where we, theAllureeditors, come in.

(Have you seen the2024 Best of Beauty awards?)

This list is more than just a roundupits a love letter to the products that truly delivered.

Angela applying Kosas DreamBeam SPF 40 PA

Angela wearing Kosa’s DreamBeam SPF 40 PA++++

Trust us: we dont fall hard for just anything.

The Kosas DreamBeam SPF 40 is everything I want in sunscreenglowy, lightweight, and never greasy.

The mineral formula (with no white cast, by the way!)

Kosas DreamBeam SPF 40 PA++++ in branded component on a light gray background

feels soothing, and the addition of niacinamide makes it a total win for calming redness.

Honestly, its the one SPF Im excited to reapply.

I also use it as a spot-foundation, blending it withthis brush.

Sarah Creal Face Flex Concealer & Complexion Enhancer with Caffeine in branded component on a light gray background

Jenny wearing the Sarah Creal Face Flex Concealer & Complexion Enhancer

Plus, it’s alcohol-free, meaning it doesn’t dry out hairs and cause breakage.

The formula is creamy, which is necessary for a stickit glides across my skin without any tugging.

It truly is an experience.

A selfie of Allure executive beauty director Jenny Bailly.

Jenny wearing the Sarah Creal Face Flex Concealer & Complexion Enhancer

The texture and the beads break down during program to create a calming, cooling effect.

It’s refreshing and brightening, featuring a great scent and a lovely bottle.

It leaves my skin feeling so soft and dreamy, and I can’t get enough!

Nicola applying Lvans Cult Brow Mega Hold Brow Gel

Nicola wearing Lévans Cult Brow Mega Hold Brow Gel

This is probably the only thing I use on the daily.

The gel-like formula lathers just enough, giving me a smooth, gentle, and zesty-as-hell daily cleanse.

And the color is subtle and so chic!

LÉVANS Cult Brow Mega Hold Brow Gel in branded component on a light gray background

It’s my not-so-secret daily makeup staple.

Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick in branded component on a light gray background

Ingrid applying Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick

Oribe Mirror Rinse Glass Hair Treatment in branded bottle component on a light gray background

Saint Jane Star Flower Niacinamide Serum in branded component on a light gray background

Lexi applying St. Jane Star Flower Niacinamide Serum

Dyson Chitosan Post-Styling Hair Serum for Hold & Style Extending in branded bottle component on a light gray background

Jesa applying Dyson Chitosan Post Style Serum

House of Bō Oro Verde Parfum in branded component on a light gray background

Kara applying House of Bo Oro Verde Parfum

Skin1004 Madagascar Centella Probio-Cica Glow Sun Ampoule in branded tube component on a light gray background

Sarah applying Skin1004 Madagascar Centella Probio-Cica Glow Sun Ampoule

Osea Undaria Algae Body Wash in branded bottle component on a light gray background

Shanna applying Osea Undaria Algae Body Wash

Anastasia Beverly Hills Brow Freeze Gel in branded component on a light gray background

Associate beauty director Sarah Kinonen pushes up brow hairs using the Anastasia Beverly Hills Brow Freeze Gel.

Lauren applying Good Weird Balmy Weather

Lauren wearing Good Weird Balmy Weather (Gauva)

Good Weird Balmy Weather in branded component on a light gray background