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So, what’s the next best thing?Anastasia Beverly Hills’s Brow Freeze Gel, obviously.

Best Brow Gels a film strip collage of Allure editors wearing brow gels

Collage: Laneen Wells; Source images:Allureeditors

This glycerin-spiked formula defines and easily lifts brows, while biotin conditions fine hairs.

Jennifer Hussein before applying the Anastasia Beverly Hills Brow Freeze Gel.

Hussein after applying the Anastasia Beverly Hills Brow Freeze Gel.

Open tube of Anastasia Beverly Hills Brow Freeze Gel on light gray background

Jennifer Hussein before applying the Anastasia Beverly Hills Brow Freeze Gel.

Deanna Pai before applying Kosas Air Brow.

Pai after applying Kosas Air Brow in Dark Brown.

“I love that it sets in seconds and doesn’t budge or fade throughout the day.”

A selfie of Allure commerce writer Jennifer Hussein with no makeup on standing in front of a white background

Jennifer Hussein before applying the Anastasia Beverly Hills Brow Freeze Gel.

Annie Blackman before applying Benefit’s Fluff Up Brow Wax.

Blackman after applying Benefit’s Fluff Up Brow Wax.

“This stuff is the perfect hold for touch-ups throughout the day,” she attests.

A selfie of Allure commerce writer Jennifer Hussein wearing Anastasia Beverly Hills Brow Freeze Gel on her brows

Hussein after applying the Anastasia Beverly Hills Brow Freeze Gel.

This little tube has yet to let me down."

Sarah Han before applying the Kulfi Beauty Free The Brow.

Han after applying the Kulfi Beauty Free The Brow.

Kosas Air Brow Fluff & Hold Treatment Gel brown brow gel in clear tube with purple cap and wand to the side on light gray background

Tester feedback:Commerce editor Sarah Han loves the versatility of Free the Brow’s design.

The fluffy black brush is particularly helpful for shaping and perfecting her (super fussy) brow ends.

Its waterproof so it won’t budge or flake in the face of sweat and humidity.

Allure interim managing editor Deanna Pai before applying Kosas Air Brow

Deanna Pai before applying Kosas Air Brow.

We also love the applicator, which is soft, but not at all wimpy.

Angela Trakoshis before applying the Rare Beauty Brow Harmony Flexible Lifting Gel.

Trakoshis after applying the Rare Beauty Brow Harmony Flexible Lifting Gel.

Allure interim managing editor Deanna Pai after applying Kosas Air Brow in Dark Brown

Pai after applying Kosas Air Brow in Dark Brown.

Whats more: It has a dual-sided applicator with puffy bristles for fluffing and a flat side for smoothing.

Brow Fix is also infused with softening silk, conditioning panthenol, and hydrating watercress extract.

“The unique structure of these fibers allows them to tightly grip the hair fibers.”

An open slim silver tube of Benefit Fluff Up Brow Wax with a red 2023 Allure Best of Beauty Award seal in the upper-right corner

Annie Blackman before applying Benefit’s Fluff Up Brow Wax.

Asbrow laminationsaw a rise in popularity in recent years, so have gelstheir cheaper, more low-key counterparts.

Tinted and clear brow gels work wonderfully in conjunction withbrow pencilsandpensif you prefer a denser, fuller brow.

What’s the best way to apply brow gel?

Image may contain Face Head Person Photography Portrait Clothing Knitwear Sweater Adult Blonde Hair and Body Part

Annie Blackman before applying Benefit’s Fluff Up Brow Wax.

Remember that less is more.

And just like that, you’ll never chop off too much or too little.

On the other hand, Henney has blonde ends that she prefers to darken to a brunette shade.

Image may contain Cosmetics Face Head Person and Lipstick

Blackman after applying Benefit’s Fluff Up Brow Wax.

Does the brand offer a wide shade range inclusive of consumers with all skin tones and undertones?

Is it safe for readers who have sensitive skin or wear contact lenses?

Is it on the affordable side or more of a splurge?

Kulfi Beauty Free The Brow Volumizing & Laminating Brow Gel in purple tube with orange cap

Is its packaging consciously designed or needlessly wasteful?

This ensures our testing base spans different skin tones, genders, and dermatological conditions.

For more on what’s involved in our reporting, check out our completereviews process and methodology page.

Allure commerce editor Sarah Han with bare brows

Sarah Han before applying the Kulfi Beauty Free The Brow.

Our staff and testers

A beauty product is a personal purchase.

Can we honestly deem a high-end diffuser worthy of your hard-earned cash if its never been tested on curls?

Adorn your eyes with our favorite shadows, mascaras, and linersoh my:

Done reading?

Allure commerce editor Sarah Han wearing Kulfi Free the Brow and holding the product

Han after applying the Kulfi Beauty Free The Brow.

Rare Beauty by Selena Gomez Brow Harmony Eyebrow Gel in light pink tube with gold cap

Angela Trakoshis before applying the Rare Beauty Brow Harmony Flexible Lifting Gel.

Image may contain Head Person Face Body Part Neck Accessories Jewelry and Necklace

Angela Trakoshis before applying the Rare Beauty Brow Harmony Flexible Lifting Gel.

Image may contain Body Part Face Head Neck Person Accessories Jewelry and Necklace

Trakoshis after applying the Rare Beauty Brow Harmony Flexible Lifting Gel.

Chanel Le Gel Sourcils in black tube on light gray background

Live Tinted Huebrow Clear Setting Eyebrow Gel in bright orange tube

Glossier Boy Brow Volumizing Eyebrow Gel-Pomade in white tube with silver cap

Charlotte Tilbury Brow Fix Clear Brow Gel in rose gold packaging

Merit Brow 1980 Volumizing Pomade in gold tube

Milk Kush Fiber Eyebrow Gel white tube with swatch on light gray background

Mac Eye Brows Big Boost Gel tube and applicator on light grey background