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So, what’s the next best thing?Anastasia Beverly Hills’s Brow Freeze Gel, obviously.
Collage: Laneen Wells; Source images:Allureeditors
This glycerin-spiked formula defines and easily lifts brows, while biotin conditions fine hairs.
Jennifer Hussein before applying the Anastasia Beverly Hills Brow Freeze Gel.
Hussein after applying the Anastasia Beverly Hills Brow Freeze Gel.
Jennifer Hussein before applying the Anastasia Beverly Hills Brow Freeze Gel.
Deanna Pai before applying Kosas Air Brow.
Pai after applying Kosas Air Brow in Dark Brown.
“I love that it sets in seconds and doesn’t budge or fade throughout the day.”
Jennifer Hussein before applying the Anastasia Beverly Hills Brow Freeze Gel.
Annie Blackman before applying Benefit’s Fluff Up Brow Wax.
Blackman after applying Benefit’s Fluff Up Brow Wax.
“This stuff is the perfect hold for touch-ups throughout the day,” she attests.
Hussein after applying the Anastasia Beverly Hills Brow Freeze Gel.
This little tube has yet to let me down."
Sarah Han before applying the Kulfi Beauty Free The Brow.
Han after applying the Kulfi Beauty Free The Brow.
Tester feedback:Commerce editor Sarah Han loves the versatility of Free the Brow’s design.
The fluffy black brush is particularly helpful for shaping and perfecting her (super fussy) brow ends.
Its waterproof so it won’t budge or flake in the face of sweat and humidity.
Deanna Pai before applying Kosas Air Brow.
We also love the applicator, which is soft, but not at all wimpy.
Angela Trakoshis before applying the Rare Beauty Brow Harmony Flexible Lifting Gel.
Trakoshis after applying the Rare Beauty Brow Harmony Flexible Lifting Gel.
Pai after applying Kosas Air Brow in Dark Brown.
Whats more: It has a dual-sided applicator with puffy bristles for fluffing and a flat side for smoothing.
Brow Fix is also infused with softening silk, conditioning panthenol, and hydrating watercress extract.
“The unique structure of these fibers allows them to tightly grip the hair fibers.”
Annie Blackman before applying Benefit’s Fluff Up Brow Wax.
Asbrow laminationsaw a rise in popularity in recent years, so have gelstheir cheaper, more low-key counterparts.
Tinted and clear brow gels work wonderfully in conjunction withbrow pencilsandpensif you prefer a denser, fuller brow.
What’s the best way to apply brow gel?
Annie Blackman before applying Benefit’s Fluff Up Brow Wax.
Remember that less is more.
And just like that, you’ll never chop off too much or too little.
On the other hand, Henney has blonde ends that she prefers to darken to a brunette shade.
Blackman after applying Benefit’s Fluff Up Brow Wax.
Does the brand offer a wide shade range inclusive of consumers with all skin tones and undertones?
Is it safe for readers who have sensitive skin or wear contact lenses?
Is it on the affordable side or more of a splurge?
Is its packaging consciously designed or needlessly wasteful?
This ensures our testing base spans different skin tones, genders, and dermatological conditions.
For more on what’s involved in our reporting, check out our completereviews process and methodology page.
Sarah Han before applying the Kulfi Beauty Free The Brow.
Our staff and testers
A beauty product is a personal purchase.
Can we honestly deem a high-end diffuser worthy of your hard-earned cash if its never been tested on curls?
Adorn your eyes with our favorite shadows, mascaras, and linersoh my:
Done reading?
Han after applying the Kulfi Beauty Free The Brow.
Angela Trakoshis before applying the Rare Beauty Brow Harmony Flexible Lifting Gel.
Angela Trakoshis before applying the Rare Beauty Brow Harmony Flexible Lifting Gel.
Trakoshis after applying the Rare Beauty Brow Harmony Flexible Lifting Gel.