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With apologies to Gertrude Stein, a rose is notjusta roseat least not in the land of beauty.
Source images:Allureeditors and courtesy of brands; Collage: Laneen Wells
It’s no surprise that the note is one of2025’s biggest fragrance trends.
After testing dozens of scents, these are the ones we simplycant stop spritzing.
Its a sweet, pink daydream of a scent, made for those whose love language is bouquets.
Jennifer Hussein holding a bottle of Parfums de Marly Delina Eau de Parfum
Tester feedback:Allureassociate editorAnnie Blaykeeps Kayalis red-hot fragrance in regular rotation.
I especially love wearing it in the winter and I always get compliments when I do.
Tester feedback:Hussein has tried all of Byrdeos scents, and Blanche is one of her favorites.
Jennifer Hussein holding a bottle of Parfums de Marly Delina Eau de Parfum
5 Eau de Parfum
Chanel
No.
5 Eau de Parfum
Dianna Mazzone Singh holding a bottle of Chanel No.
5 is an enduring classic.
Annie Blay holding a bottle of Kayali Lovefest Burning Cherry 48 Eau de Parfum
Tester feedback:Allures associate features directorDianna Mazzone Singhenvies those who have yet to discover the eternally alluring scent.
And thatsbeforeyou take in the scent.
Imagine a red rose wrapped in a mink coatthats the vibe.
Annie Blay holding a bottle of Kayali Lovefest Burning Cherry 48 Eau de Parfum
Tester feedback:Senior editorJesa Marie Calaoris sold on the sultry, surprisingly affordable scent.
“A spritz of this perfume will leave you smelling expensive (without the hefty price tag.)
This warm, full-bodied fragrance blends together amber, raspberry, and muskperfect for date night, she says.
Hussein holding a bottle of Byredo Blanche Eau de Parfum
Notes:rose, lychee |Available sizes:1.7 oz, 3.4 oz
Best Aquatic Rose:D.S.
& Durga Rose Atlantic Eau de Parfum
D.S.
In the case of D.S.
Hussein holding a bottle of Byredo Blanche Eau de Parfum
& Durga Rose Atlantic Eau de Parfum, the scene is a New England beach, in late summertime.
The scentfresh and invigorating, with a musky, salt-water basecaptures sea breezes rustling through rose bushes.
Imagine lounging on a tiled patio overlooking the Amalfi coast.
Dianna Mazzone Singh holding a bottle of Chanel No. 5 Eau de Parfum
Its the kind of perfume that was made for honeymoons.
Equally modern is the packaging, which pairs clear glass with a white, ceramics-inspired top.
We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies.
Dianna Mazzone Singh holding a bottle of Chanel No. 5 Eau de Parfum
This ensures our testing base spans different skin tones, genders, and dermatological conditions.
For more on what’s involved in our reporting, check out our completereviews process and methodology page.
Our staff and testers
A beauty product is a personal purchase.
Jesa Marie Calaor holding a bottle of Bath & Body Works Into the Night Eau de Parfum
Jesa Marie Calaor holding a bottle of Bath & Body Works Into the Night Eau de Parfum
