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That’s exactly what you get withAllure’s2024 Readers' Choice Awardwinners that are available at Ulta Beauty.
Collage: Laneen Wells; Source images: Courtesy of brands
(Looking at you, E.L.F.
Power Grip Primer, winner of the most viral product category!)
The TikTok Star:E.L.F.
Power Grip Primer
e.l.f.
Cosmetics
Power Grip Primer
Ulta Beauty
E.L.F.
Name a more perfect base, we’ll wait.
The multi-styler comes with six attachments, making it great for all hair textures from straight to coarse.
The Totally Invisible Sunscreen:Supergoop Unseen Sunscreen SPF 40
Supergoop!
Unseen Sunscreen SPF 40
Worried about your sunscreen leaving a white cast?
That’s never an issue withSupergoop Unseen Sunscreen SPF 40.
The Charlotte Tilbury Airbrush Flawless Foundation may be for you.
Did we mention it comes in 44 shades?
We love to see it.
Luckily for us, the brand decided to turn its moisturizer’s cheeky scent into a fragrance.
The buildable concealer contains antioxidant-packed magnolia bark extract and vitamin E-richgrapeseed oilextract to nourish and firm the delicate undereyes.
This pressed powder comes in eight shades ranging from platinum/light blonde to black.
AllAllureeditors agree that the Hydrating Facial Cleanser’s refreshing formula withceramidesandhyaluronic acidhas universal appeal and effectiveness.
Despite its name, it can be used on dry strands, too.