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Thebest clean makeup brandsare committed to ensuring you’re taking care of yourself from the outside in.
Wesley Hall forAllure/ Courtesy of brands
Ahead, shop14 clean makeup brandsthat have received high marks fromAllureeditors.
However, it treats your face with beloved skin-care ingredients like hydratingsqualaneand moisturizingvitamin B5and looks beautiful all the while.
We love how it adds the perfect rosiness without overwhelming your natural complexion.
The 2021 Best of Beauty Awards agree.
While you’re at it, add the Merit Clean Lash Lengthening Tubing Mascara to your list.
Just wipe it away with warm water.
We also love the Super Serum Skin Tint SPF 40, which features nourishing ingredients like antioxidant-richniacinamideand plumpinghyaluronic acid.
This also minimizes the look of dryness, redness, and fine lines over time.
No gluten, silicone, or fragrance necessary.
The hydrating power ofjojoba oilplays an important part, too.
Somewhere between a tinted moisturizer and a classic foundation, Jones Road What The Foundation gets us going.
It imparts buildable, not-too-heavy coverage and stays creamy all the while.
The formula’s sodium hyaluronate keeps the skin moisturized and protected.
you might put it on with a clean finger or abrush.
Our editorsare also huge fans of the Sheer Skin Tint.
“So this is supercharged makeup with supercharged ingredients it’s infused with skin care.”
(No wonder it won a 2023 Best of Beauty Award.)
Two of Tower 28’s best-sellers the Save.
Skin (S.O.S.)
Tower 28 Beauty Bronzino Illuminating Cream Bronzer
Tower 28 MakeWaves Lengthening Mascara
Need another rec?
Start off with the Bronzino Cream Bronzer, which imbues instant warmth and dimension, low-key doubling as ahighlighter.
The formula also uses technology typically found in hair care to protect lashes from humidity.
FounderJessica Albacreated The Honest Company back in 2015 butrebranded it in 2018with minimal packaging and a simplified product lineup.
It’s made with jojoba esters and skips all of the junk like parabens, paraffin, and silicones.
Oh, and it also has over 18,000 positive reviews on Amazon.
If you’re all set in the eye department, check out the Honest Beauty Liquid Lipstick.
It comes in four colors and lasts up to six hours, at which point, reapply.
Westman Atelier
Makeup artist Gucci Westman createdWestman Atelierwith the vision of a luxurious yet clean collection.
The brand suggests skipping primers and prepping your skin with amoisturizerbefore going in with this medium-coverage, buildable foundation.
The formula incorporates ingredients like jojoba oil, ayurvedic oil, and berryflux vita extract to moisturize your cheeks.
you could also swipe the stick across your lips for a color-coordinated situation.
They all look as good as they feel.
Fun fact: Kosa’s first shades were created during a portrait painting class.
The bamboo stem extract reducesshinewhile the peony extract makes pores look smaller.
Just dust it on with a tapered brush and touch up whenever you feel like it.
Saie Glow Sculpt
Saie Glowy Super Gel Primer
Our current must-have?
It’s glowy, but not glittery, compact but not chalky, and goes with everything.
There’s no time like primer time.
It containsSPFfor UV protection and skin-forward ingredients like glycerin, squalene, and rosehip seed oil.
It’s never greasy, and always creamy.
Well People Expressionist Lengthening Mascara
Well People Supernatural Stick Bronzer
Looking for a clean mascara?
you might layer this dewy formula over powdered bronzer for an extra moisturized-looking touch.
Grab it in one of three shades, and pick up aKabuki Complexion Brushwhile you’re at it.
Lawless
The Lawless tagline is Clean AF, and no…notthatF word.
Here, AF stands for always free ofcarcinogenic, toxic, hormone- or endocrine-disrupting ingredients (among others).
It’s so moisturizing you’re able to even apply it before bed as a PM treatment.
It’s ultra-light, talc-free, and wears like a soft-matte.
Use it for a no-makeup-makeup look, or to touch up shiny spots throughout the day.
The formula includes oil-absorbing China clay and shine-reducing perlite powder.
What makes makeup clean?
“‘Organic’ usually means USDA-certified food grade.
Why is clean makeup important?
In 2019, we also created theAllureClean Standardfor navigating the clean beauty space.
Another key benefit to buying clean makeup is that many of the ingredients are ethically sourced and cruelty-free.
As consumers, prioritizing what we want in our makeup and our money talks has never been more critical.
Is clean makeup safer than standard makeup?
“They also may not be as effective as synthetic materials.”
Does the brand offer a wide shade range inclusive of consumers with all skin tones and undertones?
Is it safe for readers who have sensitive skin or wear contact lenses?
Is it on the affordable side or more of a splurge?
Is its packaging consciously designed or needlessly wasteful?
This ensures our testing base spans different points of view, genders, demographics, and dermatological conditions.
For more on what’s involved in our reporting, check out our completereviews process and methodology page.
Our staff and testers
A beauty product is a personal purchase.
Can we honestly deem a high-end diffuser worthy of your hard-earned cash if its never been tested on curls?