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So its no wonder that 18 Black-owned and -founded brands snagged anAllureBest of Beauty award this year.
Courtesy of Brands
Here, discover the brands (and their award-worthy products) that won the entireAllureteam over this year.
This is why Shannon Kennard co-founded Baby Tress in 2018.
The brand launched with The Edge Styler, a 3-in-one brush that makes doing edges a breeze.
It truly does it all, which is why it won a 2024 Best of Beauty award.
Founder Nancy Twine started her career in finance before pivoting to beauty after the loss of her mother.
The formula features plum oil that provides a lightweight but long-lasting dose of moisture to the hair.
Allureeditor-in-chief Jessica Cruel fell in love with the Best of Beauty-winning Reconstructing Treatment Mask.
It leaves my 4B hair soft as silk even after blowdrying and styling, says Cruel.
Its the ultimate solution to pruney wash day hands.
This year, the brand launched the Pattern Interchangeable Curling Iron.
Its easy to use, and its great for those with a variety of curl patterns throughout their hair.
Boring wash days became a way to pamper and pour into herself.
The actor turned this newfound love into a beauty brand in 2020.
I love how sleek and glossy this cream makes my edges look.
Just a year after the brands launch, its Lash-Amplifying Mascara won a 2022 Best of Beauty Award.
The perfect concealer brush, saysAllurecontent director Kara McGrath.
It blends beautifully and leaves a natural, radiant finish.
Its one of founder Tisha Thompsons most popular creations.
Not to mention it felt moisturizing and not annoyingly sticky on my lips.
The brand launched with Black Girl Sunscreen SPF 30 made specifically for people of color.
Now, the brand has expanded its SPF collection to include multiple lotions, sprays, and lip gloss.
This lightweight, non-sticky formula leaves my skin feeling moisturized and looking glowy, she says.
I love its fine-mist nozzle, too.
At the top of this year, he brought his expertise into product development, launching his eponymous brand.
This lightweight moisturizer boasts sun protection for all skin types and lives up to it.
I was pleasantly surprised when it melted seamlessly into my skin leaving no tint or cast.
The brand won a Best of Beauty award for the new Eadem Cashmere Peel Gentle Exfoliating AHA Toner.
The mask is a concoction of glycolic acid, mandelic acid, salicylic acid, and papaya ferment extract.
Fifteen minutes after app, it leaves pores less noticeable and delivers the promised overall glow.
The Featherweight Hydrating Body Gloss does just that.
I feel so fancy every time I use this peel.
The two-step system makes it feel more thorough than most acid-based peelsand the glowy results prove it is.
