All products featured on Allure are independently selected by our editors.
However, we may receive compensation from retailers and/or from purchases of products through links in this article.
The ’70s brought us disco!
Getty Images
The womens liberation movement!Charlies Angels!
Would-be Fleetwood Mac groupies will relish in bare skin andthick, natural brows.
Club-goers will love bringing back glitter andspiked lower lashes.
Getty Images
And Farrah Fawcett herself would approve of the pasteleyeshadowsanddewy foundation.
Super Flushed Cheeks
Its not just any blush.
Focus on the upper mid-face and across the bridge of the nose.
Getty Images
Pinky Nude is the same natural color youd get from a night of heavy disco.
We like Spicy Marg, which is a bit punchier for more of a head-turning flush.
beauty
Midnight Shadows Lustrous Liquid Shadow in Lab Coat
Ulta Beauty
R.E.M.
With this, if you want more, you could always add.
Patinkin recommends applying the shadow before your concealer, in case any shimmer sprinkles onto your cheeks during app.
Then choose color number two and apply it just on the lid.
The result has a groovy two-tone effect with lots of depth.
Chanel
Les 4 Ombres in Code Elegants
Metallic shadows give more of a 70s Bond girl look.
Any two shadows in the Chanel Les 4 Ombres in Codes Elegantsa bronzy quad palettewould give femme fatale.
Instagram/@irislaw
For the most contrast, try the dark brown in the crease and a wash of ivory below it.
(The haul from London to Cozamel is always sexier with a chilled cocktail in hand.)
Apply along the lashlines and use your fingers or a dense shadow brush to diffuse the edges.
Michael Buckner/Getty Images
Patinkin recommends sketching your desired shape with a pencil before going all-in with pigment.
It will save you some serious heartache if you mess up.
A Fine Romance is great for a deeper, sexier flush and Dear Ruby makes for something more cheerful.
Frosted Lips
Imagine being at the state fair with a swirl of cotton candy on a stick.
Luckily, Dresher says this 70s look is trending in 2024, so you could buy it bottled.
(A harder pencil will create uniform dots, which wont look natural.)
We often overlook thembut theyre sometimes even sexier than the hits.
I find that it doesnt flake off throughout the day."
If thats you, a pre-spiked lower lash strip will save you the time and effort.
Getty Images
White Eyeliner
Nothing pairs with a pair of bell bottoms quite like cheekywhite eyeliner.
“Even the slightest bit can be so impactful when strategically placed,” says makeup artist Kristine Studden.
“The options are endless,” says Studden.
Getty Images
MAC
Chromagraphic Pencil in Pure White
Studden likes this trusty MAC liner in Pure White.
“The color is really rich and pigmented so it pops off the skin,” she says.
A pencil works especially well for inner corners andwater lines.
Stilas Stay All Day Waterproof Liquid Eye Liner is a beloved fan favorite.
Hell, the millennials even have their own chewed bubblegum-hued pink.
In the ’70s, pink was a soft, satiny, almost-nude shade.Charlies Angelspink.
“Blow a kiss and beat the bad guys” pink.
A 70spink lipis the perfect trend to bring into 2024 because theres a hue forevery skin tone.
“It leaves just a wash of color, but enough to be noticeable,” he says.
Getty Images
“It has cool and warm undertones for a wider range of skin tones, and it’ssopretty.”
Pastel Eyeshadow
Somewhere during ourPalm Royalebinge-watch, we developed a hankering for poolside vacation and pastel eyeshadow.
(Pair this trend with the pink lips from above and Charlie will make you an honorary Angel.)
Getty Images
Perfect 10 Eyeshadow Palette in So Bright Now
This E.L.F.
palette hits all the trendy ’70s huesdenim blue, lilac, sage, and then some.
Layer a wash of color on top of the white base to get the most color payoff.
(You know, the sexy kind.
Not the drenched-in-sweat kind.)
Bushy Brows
“’70s bush” wasnt aterm coined for browsbut we think it contains multitudes.
Getty Images
“Justbrush your browslightly into place with gel,” says Patinkin.
“Step away from the tweezers.”
Kimiko
The Brow Sensei
Moda Operandi
Patinkin highly recommends this clear brow gel.
Getty Images
“It gives great hold without drying stiff or crispy,” she says.
Bronzed Skin
The very firstSports Illustratedswimsuit issue was printed in 1964.
Many turned to tanning beds and SPF-less tanning oil to get that sandy, ’70s surfer look.
Werealotsmarter nowabout achieving our beach babe aesthetic.
Glossed Lips
“I love the playfulness of the 70s sheerlip glosslook,” says Vincent.
“Its fun, carefree, youthful, and refreshing.”
Like driving a Firebird with the windows down and Electric Light Orchestra on the radio.
“I love the mirror gloss shine and the lip-caring formula,” which includes nourishing cherry oil.
Bare Skin
If Janis Joplin wrote forAllure, shed be singing the praises of beautifulbare skin.
Getty Images
Patinkin agrees but understands if you have afew spotsyou might want to hide.
“It wears on the skin so nicely but still has nice coverage,” she says.
Lemonhead LA
Spacepaste
If you want to goall in on glitter(and who doesnt?
=
), a gel or glitter shadow will coat the lid like a disco ball.
We love how thick this paste-like formula goes on (and doesnt shed).
“It’s just makeup.
It should be fun,” says Studden.
If this all feels likea lot, Carrillo recommends sticking to berry tones.
(Studden loves this rich formula from Yves Saint Laurent.)
We like “Le Rouge” to match a smoky black or gunmetal shadow.
“If you have amonolidor ahooded lid, it can help to bring back depth.”
“Kevyn Aucoins eyelash curler is amazing while youre at it,” he says.
Getty Images
Now, more nostalgic trends:
Now watch Kelsey Merritt’s 10-Minute Routine:
Getty Images
Getty Images
Getty Images
Getty Images
Getty Images
Getty Images
Getty Images
Getty Images
Getty Images
Getty Images
Getty Images
Getty Images
Getty Images
Getty Images
Getty Images
Getty Images
Getty Images
Getty Images
Getty Images
Getty Images
Getty Images
Getty Images
Getty Images
