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Seriously, both familiar and new-to-me brands seem to pop up with each coming day.

Three sidebyside selfies of people smiling while holding 1 Korean skincare product each. Left to right person with…

Source images:Allureeditors; Collage: Laneen Wells

But, if I had to sum it up, Korean formulas are gentle, effective, and affordable.

(The stakes are low, and the rewards are high, high, high!)

Tester feedback:Commerce editorSarah Hanis a longtime fan of this hit brand.

Cosrx Advanced Snail 96 Mucin Power Essence transparent bottle of snail mucin essence with black pump and clear cap on light gray background

Han applying Cosrx Advanced Snail 96 Mucin Power Essence

It’s a must any time of the year."

the Revive Eye Cream Ginseng + Retinal.

Puffy undereyes meet their match, thanks to anti-inflammatory ginseng.

Beauty of Joseon Revive Eye Cream Ginseng + Retinal in branded light pink tube with white pump on light gray background

Han applying Beauty of Joseon Revive Eye Cream Ginseng + Retinal

I’m not the only fan, by the way.

But why is retinal, anyway?

In layman’s terms, retinal works faster and is less irritating than retinol.

Manyo Factory Cleansing Oil bottle of orange cleansing oil with white pump on light gray background

Senior news editor Nicola Dall’Asen using Manyo Factory Cleansing Oil

Tester feedback:“I’m unconvinced eye creams provide long-term, visible results (e.g.

minimizingthe look of fine lines) without retinoids involved.

Beauty of Joseon’s Revive has been a staple in that regard.

Biodance Bio-Collagen Real Deep Mask

Dianna Mazzone Singh peeling off the Medicube Collagen Night Wrapping Mask

The custardy formula absorbs almost immediately and makes my undereyes look refreshed and slightly brighter,” explains Han.

Once you experience it, you’ll understand why it earned a spot on Olive Young’s (a.k.a.

It’s the only reason my facialists are always telling me there’s no need for extractions."

Medicube Collagen Overnight Wrapping Peel-Off Facial Mask Pack in branded component on a light gray background

Dianna Mazzone Singh peeling off the Medicube Collagen Night Wrapping Mask

Biodance Bio-Collagen Real Deep Mask.

Maximum glowiness is the name of the game, and Biodance has a winner.

Our next stop is the TikTok-viral Medicube Collagen Night Wrapping Mask, which may fare better for restless sleepers.

Anua Peach 70 Niacinamide Serum dropper bottle of light blue serum and box on light gray background

Han applying Torriden Dive In Low-Molecular Hyaluronic Acid Serum

Apply an even layer (as best as it’s possible for you to!)

across your entire face, wait just 15 minutes for the mask to dry, and then snooze away.

Come morning, gently peel off your mask and rinse off any remaining pieces with lukewarm water.

Iope Retinol Serum Super Bounce Serum in white bottle with purple text on gray background

Commerce editor Sarah Han applying Iope Retinol Super Bounce Serum

(After all, tons and tons of skin-care products have HA.

You don’t need a dedicated one!)

Panthenol and allantoin provide extra hydration and soothing benefits.

Dr. Althea Vitamin C Boosting Serum on light gray background

Han applying Dr. Jart+ Cicapair Tiger Grass Sleepair Intensive Mask

It’s also lightweight enough that you might mix it with another serum of your choosingretinol, anyone?

“It dries down almost immediately and my skin always feels bouncier with each software.

At nighttime, I often pair it with my retinol serum to offset any dryness.”

Dr. Jart+ Cicapair Tiger Grass Sleepair Intensive Night Mask green jar with white lid and label on light grey background

Han applying Dr. Jart+ Cicapair Tiger Grass Sleepair Intensive Mask

Iope’s been that brand for me.

I alternate between the Best of Beauty-winningRetinol Expertand Retinol Bouncethe latter when my skin needs a hydrating boost.

Retinol Bounce melts into my skin and my complexion is noticeably plumper after the fact.

Aestura Atobarrier 365 Ceramide Lotion white and blue bottle of lotion with red Allure Best of Beauty seal in the top right corner

Contributor Devon Abelman applying Aestura Atobarrier 365 Ceramide Lotion

I think my moisturizer absorbs better, too.

Jart+’s Cicapair Sleepair Intensive Soothing Repair Maskisn’t messing around.

Pro tip: Rinse off any residue in the morning.

Laneige Lip Sleeping Mask pink jar on light gray background

Shopping market editor Angela Trakoshis applying Laneige Lip Sleeping Mask

This ceramide-rich formula works wonders for both your face and bodyand it’s even safe for your baby.

“I love a pump forbody-care productsand appreciate that Aestura has one for quick, mess-free system.”

Plus, vitamin C makes an appearance to provide lasting protection against free radicals and environmental aggressors.

A blue tube of Thank You Farmer Sun Project Moisture Sun Cream SPF 40 and white product swatch on a light gray background

Sarah Han

Tester feedback:“It moisturizes lips for hours on endno reapplication needed.

“This lightweight cream truly melts right in without the slightest bit of cast.”

This blue-tinted formula has the most refreshing gel-burst texture that gives your skin a shot of coolness upon contact.

Etude House Sunprise Sun Milk flat mint bottle with white cap on light gray background

Han applying Etude Sunprise Mild Airy Finish Sun Milk SPF 50+

It’s the perfect year-round moisturizer butdefinitelyscoop up one in advance of thesummer monthstrust us.

When your complexion is dry, it restores hydration with anise and grapefruit extracts and oils.

When your skin is overheating, it lowers the temperature and reduces redness with cooling, anti-inflammatory ingredients.

Belif the True Cream Aqua Bomb white jar with black lid on light gray background

Contributing commerce writer Annie Blackman applying Belif The True Cream Aqua Bomb

When skin gets oily, it has rice extracts to soak up excess sebum.

Consider all of your moisturizer bases covered.

“Your skin is like a dried-up sponge.

Klairs Rich Moist Soothing Cream white tube with teal label and cap on light gray background

Gently rinse off in the morning with lukewarm water, and et voila, youre glowing.

You may even skip your usual concealer, saving you precious time during rushed mornings.

you’re able to use it daily, or as often as you’d like.

Anua Soothing Toner in branded clear bottle with white cap on light gray background

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A beauty product is a personal purchase.

Banila Co Clean It Zero Cleansing Balm pink tub with white lid on light grey background

The Face Shop Rice Water Bright Facial Foaming Cleanser light pink tube on light gray background

Sulwhasoo Overnight Mask  in orange tube with orange cap

Erborian CC Red Correct in green tube with silver cap

Amorepacific Treatment Enzyme Peel ivory bottle on light gray background