All products featured on Allure are independently selected by our editors.

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OConnor cant get enough of its cleansing formula.

3 cosmetic items overlapping on a pink background. From top to bottom red bottle clear bottle with dark liquid and…

Source images: Courtesy of brands; Collage: Laneen Wells forAllure

It cleans your hair all without stripping your natural oils and conditioning it at the same time."

This cleanser is a sulfate-free formula specially made for dry, itchy scalps that need soothing relief fromoat milk.

Sweet almond extract delivers extra moisture, comforting your scalp and leaving hair silky-smooth and soft to the touch.

Andrew Fitzsimons Body Volume Boosting Shampoo red bottle on light gray background

Since its sulfate-free, so its gentle enough for everyday use while keeping your hair soft and shiny.

The results: glossy, glass-reflective hair that isnt stripped by intense cleansers.

This formula also contains phytantriol, which keeps your hair color vibrant.

Dove Scalp + Hair Therapy Hydrating Shampoo white bottle with gold cap on light gray background with red Allure Best of Beauty seal in the top right corner

Choi says its especially ideal for dry or damaged hair, sobleach blondesandpermedcurls alike can enjoy this pick.

It cleanses without stripping your hair of its natural moisture, helping to restore softness and shine.

Its perfect for a deep clean or a prep for any color service.

Herbal Essences Pure Grapeseed Color Nurture Shampoo bottle of brown shampoo in a transparent green bottle on light gray background

4 Bond Maintainance Shampoo

Olaplex

No.

4 Bond Maintenance Shampoo

Why it’s worth it:IfOlaplex’s No.

3 Hair Perfectoris what gives you healthier, stronger hair, the No.

shampoo in branded soft mint bottle with white cap on light gray background with red and white 2024 allure best of beauty seal

4 Bond Maintenance Shampoo is what helps keep your hair that way.

Green tea leaf extract in the formula also provides extra nourishment and antioxidant protection.

However, contrary to popular belief, research shows that sulfates aren’t as dangerous as we once thought.

Maria Nila Head & Hair Heal Shampoo beige bottle of shampoo with black cap on light gray background

A2015 studyshows that household cleaning products that contain this ingredient are safe from “toxicological and sustainability perspectives.”

But what about the effects of sulfates on your hair?

Well, there’s good news and bad news.

shampoo in branded white pouch with white cap on light gray background with red and white 2024 allure best of beauty seal

Do sulfates strip hair color?

With that being said,color-treated hairwill notice a difference in increased moisture when switching over to sulfate-free shampoo.

Who should use sulfate-free shampoos, then?

Pureology Strength Cure Sulfate Free Shampoo turquoise bottle of shampoo with black cap on light gray background

Testers considered performance across four primary categories: efficacy, texture and experience, fragrance, and packaging.

For more on what’s involved in our reporting, check out our completereviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase.

Aveeno Oat Milk Blend Daily Moisture Shampoo rounded beige bottle with brown cap on light gray background

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