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Pride Month has us drowning in a sea of corporate queer-washing every year.
Getty Images | Channing Smith
Their method of choice?
Slapping rainbows onto anything with surface space.
Toothpaste, shoes, potato chips, and (most ironically),police carsall get the ROYGBIV treatment.
And when it’s not rainbows, it’s an explosion of sparkly glitters.
But how many of those products actuallyhelptheLGBTQIA community.
Limited-edition drops from entities that don’t typically center the queer experience, only tokenize it for timely capital.
And trust, with a community as varied and diverse as this one, there are plenty.
The brand features ingredients likesnow mushroom,hyaluronic acid, and more hydrating, skin-nourishing goodies.
The list includes retinyl linoleate, to shed dead skin,squalaneto hydrate, and algae oil to moisturize.
3.Andrew Fitzsimons
For years,Andrew Fitzsimonshas been the go-to hairstylist for the Kardashian-Jenner crew.
Well, look no further than their hairstylistAndrew Fitzsimonsline.
Which, according to cosmetic chemist Ginger King, adds shine and has a smoothing effect.
The other part is because of what it does for our hair.
6.About-Face
When Halsey droppedAbout-Face, we knew it wasn’t just any ordinary celebrity beauty brand.
They created this brand with the slogan “makeup without rules,” which we love.
About-Face is made with high-pigment, long-wearing formulas that look good on all skin tones.
No wonder they won aBest of Beauty Awardfor best liquid eye shadow in 2021.
7.Noto Botanics
Noto is a gender-fluid, multi-use beauty line that is vegan and cruelty-free.
So far, the brand has raised more than $25,000 in donations.
TheNoto Deep Serumhas you covered.
In June 2021, the brand launched its first eye shadow palette with theOtherworldly Pride Collection.
These versatile pigments can be used wherever and whenever you desire a little more sparkle.
All its products are crowdsourced from ideas submitted by fans.
The brand reviews the ideas and selects a few that to be fleshed out with the creator.
It’s made with vegan squalane that delivers long-lasting moisture while the dihydroxyacetone tints the skin gradually.
Bioglitz was stocked in the bar vending machine.
Thus, Bioglitz was born.
This hueTreasure Chestis a mixture of gold and silver chunks that go with every look.
This isn’t their first time to the beauty rodeo.
In fact, Tanais is a rebrand of Hi Wildflower, which offered fragrances and cosmetics.
As it expands, Tanais will alsoadd lipsticks, fragrances, and other beauty productsto its offerings.
No wonder this non-clumping formula has a Best of Beauty Clean Award under its belt already.
15.Jecca Blac
Makeup artist Jessica Blackler first started her career on TV and film sets.
In addition, the brand hosts makeovers at theLondon Transgender Clinicusing its own products.
The buildable formula features a soft-matte finish that doesn’t leave a pore or fine line in sight.
Many love the drama, excitement, and creativity that exists in the drag world.
), and even a full-coverage concealer with 19 shades to chose from.
“I did kind of see it as almost building a wardrobe,” she previously toldAllure.
The brand recently expanded its offerings withfive fragrances(a project two years in the making).
Each scent was developed to push beyond gender-specific smells, so they are described as “genderful.”
Star Product:In the market for a candle?
TheBoy Smellscandles are all great picks, but we love this one,Rosalita.
Its woods meets floral and we love it.
Fast forward to today, Beekman 1802 is the largest goat milk-based skin care company in the world.
Well, you might be now.
Additional reporting from Arabelle Sicardi and Gabi Thorne.
