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The American beauty industry wouldn’t be what it is today without the influences ofAsian beauty.
Channing Smith /Allure
theChinese Exclusion Act,Japanese-American internment camps, etc.)
and the inequities that minorities and marginalized groups continue to face every single day.
Star Product:Can’t decide between trying out a powder or cream blush?
Don’t sweat it, thanks to Ta’sDouble-Take Creme & Powder Blush($34).
One/Size by Patrick Starrr
One/Size
Ah, Patrick Starrr, one of the OG YouTubers.
Somewhere where salty waters meet a glowing sunset and tropical florals.
(Pretty impressive for a brand that launched in March 2021 in the midst of a pandemic.)
Word is, Chan tests all of her products in her sleep, because they’rethatgentle.
Star Product:The brand’s breakout product is, perhaps undoubtedly,BYO Blush($36).
The formulas are often hybrids between makeup and skin care, so they look and feel like skin.
The orange-tinted Rise shade is particularly handy for canceling the appearance of dark circles and acne scars.
Who knew you could achieve flawless nail color that lasts up to two weeks in a mere 15 minutes?
Well, now you do.
Lee is committed to offering high-quality, cruelty-freefalse lashesthat are comfortable to wear all day up to 25 applications.
The brand notably made headlines last year when they pledged to stop producingmink lashesentirely.
(Now, you’ll only find Vegan Mink Luxe and Luxe Faux Mink styles onVelour’s website.)
Star Product:The Effortless Kit($29) was designed for newbies and experts alike.
is a flared, crisscrossed style made out of synthetic silk that’s actually one ofLee’s favorite styles.
The flexible band ensures the perfect line, no trimming or measuring needed.
No wonder the Effortless Lashes won aBest of Beauty Award the name rings incredibly true.
It’s almost too good to be true.
“We want to be part of an evolution away from that.”
That’s whereElorea’s Discovery Set($30) comes in handy.
Inclusivity is just a baseline for these powerhouse founders.
Star Product:As far as we’re concerned, a brightred polishis the cure for gloomy days.No.
Like the rest of Sunday’s shades, No.
But some might be surprised to learn about the man behind the brand, Ben Gorham.
Star Product:Byredo’sRose Noir($276) isn’t afraid to show up your average rose-infused perfume.
It offers a noticeable intensity that is amplified by warm notes of cardamom, musk, and red berries.
Each bottle is infused with hydrating hyaluronic acid and brightening Tahitian pearl for skin-care-like benefits.
you’re free to use thishandy guideto find out which shade you are.
And in case you missed the memo, it has been and remains the real deal.
All Jinsoon polishes are 10-free, long-lasting, chip-proof, and pigmented as heck.
you’re able to buyDaisy aloneor as abox setwith two additional polishes of your choice.
Shown above is Emma, a periwinkle blue named after the founder’s daughter (how precious).
Based on community feedback, she has been adamantly testing and improving their designs ever since.
you’ve got the option to also buylash bundlesthat includemagnetic linerand save a few bucks in the process.
Star Product:In a nutshell, theCCC Cream($38) does it all.
(It also earned aBest of Beauty Awardin 2018.)
Move over, caffeine this is your new wake-up call.
While each perfume can definitely be worn alone, you’re also encouraged tolayer scentshowever you see fit.
If you’re new to the concept, check out the brand’s six-piecePerfume Palettefor easy, guided pairing.
Skylar also offers asubscription service, as well as a variety of hand and body products.
“The wordstellar, to me, means something set apart from the rest,” Deolpreviously toldAllure.
“It also is about the constellations and stars.
My theory on beauty is that no two women are alike, and no two stars are alike.”
We can certainly agree on that.
And it retails for just $30, which is pretty competitive in terms of indie brands.
