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“I loved and could relate to many of the origin stories of the other entrepreneurs at the show.

dark pink and beige photo collage of three black hair brand founders and french details

Photos Courtesy Brands/Design by Channing Smith

Best of all: They ship to the United States too.

It’s time for this motto to apply to everyone.”

The brand has also extended intobody care.

headshot of Beauté Insolente founder Stéphanie Guittonneau wearing a white sweater and silver jewelry sitting with her…

Stéphanie Guittonneau

As the name suggests, the products are formulated with nourishing mango seed butter.

The brand’s best-selling collection is theMango Pouss line, which focuses on adding hydration to strengthen the hair.

Entrepreneurship proved difficult at first, with little help from local banks in Guadeloupe and no investors.

closed bottle of beaute insolente revolution detox on an orange backdrop

Anita Mutombo

With this venture, she also hopes to bring American women natural beauty products that were made in Africa.

This led her to realize that the issue wasn’t with her coils, but with the hair-care industry.

“This led me to want to understand and learn more about cosmetic formulation.

tub of Beaute Insolente Edge Control on a light orange background

Also like Price, Massol has seen incredible success.

“The natural hair movement has reached a level of maturity in France,” she says.

More stories about curly hair care:

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headshot of Mango Butterfull founder Anita Mutombo wearing an orange top and gold earrings in the shape of Africa

Anita Mutombo

tube of Mango Butterfull Mango Pouss Leave In Milk surrounded by illustrated flowers on a white background

Kelly Massol

tub of Mango Butterfull Mango Pouss Deep Conditioner surrounded by illustrated flowers on a white background

Secrets de Loly founder Kelly Massol wearing a bright pink shirt and matching lipstick on a pink and purple background…

Kelly Massol

tube of Les Secrets de Loly Pink Paradise on a white background

tube of Les Secrets de Loly Kurl Nectar on a white background