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Celebrities have been associated with beauty for as long as their images could be printed.
Courtesy of brands
And they still do, often as extremely well-compensated “brand ambassadors.”
We are living in the age of thecelebrity beauty brand.
Some have already come and gone (remember Jessica Simpson’s Dessert Beauty?
(Fenty Hair, anyone?)
Here, you’ll find the celebrities who currently have thriving beauty brands.
But the serious research, science, and thoughtfulness that went into them sure is.
All products featured on Allure are independently selected by our editors.
However, when you buy something through our retail links, we may earn an affiliate commission.
It has a luxurious consistency that is heavy-duty enough to moisturize thickcoils and curls.
Six years and many reformulations later, Wyn Beauty launched on shelves in April 2024.
It feels like I’ve been working on this literally forever, Williams tellsAllure.
The journey to producing Wyn started with the phrase active beauty.
Im really impressed that there is SPF 30 and even the darkest shades don’t look ashy."
We’ll take what she’s using.
The conditioning detangler is infused with moisture-retainingceramidesfor a softer look and feel to your hair.
It’s time-efficient," Aniston says.
The brand is practically the manifestation of the clean girl aesthetic Bieber has become known for.
“I’m definitely a less-is-more kind of gal,” Bieber toldAllure.
“Homecourt is really beauty products for the home.”
Jonathan Van Ness: JVN Hair
Jonathan Van Ness is known for their beautiful shiny hair.
I want everyone to feel entitled to their version of beauty,“Van Ness toldAllure.
Since its launch, JVN has entered retailers like Sephora and is earning accolades all over Instagram and TikTok.
Scarlett Johansson: The Outset
Scarlett Johansson understands that the world doesnt need another celebrity skin-care line.
“This project to me was not a vanity project.”
The lightweight milky formula is made from vegan collagen and botanicals to hydrate skin.
“We’re a partnership, and skin care is something we can share.
Ariana Grande: r.e.m.
Each launch from the brand has been sectioned into so-called “chapters.”
Star Product:Midnight Shadows Lustrous Liquid Eyeshadow($17).
“This one has just the right amount of sparkle,” saysAllurecommerce editor Sarah Han.
“It’s very noticeable but not quite at an over-the-top level for me.”
A spritz of the hyaluronic acid mist over your face or body is instantly refreshing.
Yes, its core products are skin-care products, and yes, it’s part of the E.L.F.
family, but there’s just something deeper about what Alicia Keys is offering in her 2020-launched line.
Namely, the ritual.
Star Product:Gomez herself is impressed with Rare Beauty’sPerfect Strokes Matte Liquid Liner($21).
“The tip stays pretty straight, and it’s smooth,” she toldAllure.
“It’s one of my favorites.”
The collection of makeup and skin care would be endlessly appealing based on the quality of the formulas alone.
But factor in the chic packaging andsmartly curated optionsand it’s almost irresistible.
Star Product:There is something so undeniably delightful about Flower Beauty’sFlower Pots($12 each).
This time, there are lip crayons and oils, arnica-infused foundations, and hyper-precise brow pencils.
“I wanted this makeup to be unlike any other makeup that’s out there and makeup for everyone.
So this is supercharged makeup with supercharged ingredients.
It’s infused withskin care.
Though the packaging veers minimal, the collection is anything but.
“That’s not realistic for me.”
Halsey: About-Face
To say 2021 was a big year for Halsey would be an understatement.
“Makeup has always been my go-to form of expression,” thesinger saidin her August 2021Allurecover profile.
“Makeup allows me to try on a new persona for the day.”
“That’s not what we are.
We want to be sophisticated.
Star Product:What’s My Line?
We love it so much we gave it a Best of Beauty award.
“This is hands-down the longest-lasting direct-deposit hair dye I’ve ever used,” she says.
“We want to democratize the experience of achieving wellness.
And Im not trying to be like any other wellness brand out there,“he toldAllure.
“Ours is all based on results and solutions and sensations.”
I think I’llkeep this one.”
“It’s about taking up space.
It’s about being who you are and being supported in that and being loved for that.
For that exact thing that is who you are.”
This line is also for wigs.
It’s for installs, braids, locs, straight hair, curly hair,” she toldAllure.
Star Product:Cruel is over-the-moon about TPH’sMaster Cleanse($16).
Henry Rose,which launched in 2019, combines thoughtful luxury with an emphasis on smart formulation.
We’re going to make the safest fragrance that we can,” she toldAllure.
Earl grey’s softness is sharped by grapefruit and bergamot, while neroli gives it a just-sweet-enough finish.
The gifted comedic actor has found herself with a healthy obsession with ingredients.
The fact that Kerr deeply cares about what goes into her products only makes them more satisfying to use.
“It’s important to be conscious about what you put on your skin.
That’s why I created theseorganic, nutrient-rich products,” she toldAllurein 2017.
The beloved, argan-oil-centric collection of face and body products has been a Sephora staple for years.
And because of its popularity, Maran’s insistence on transparency has become a bigger trend in the industry.
(There’s also Always Nude if you prefer no scent.)
“Just don’t be startled when you open your eyes.”
