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All products featured on Allure are independently selected by our editors.

four women holding vive cosmetics lipsticks and smiling

Courtesy of Ruth Torres

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The brand also offers a collapsible diffuser and microfiber towel to dry your curls.

For content creator Yasmin Maya, it happened in December 2020 when she launched Birdy Lashes.

close up shot of unfocused tresluce beauty eye shadow palette with Becky G starring right into the mirror with blue eye…

The brand also sellsBirdyliner, which is an eyeliner and lash adhesive in one.

They’re designed for comfort, so they’re infused withhyaluronic acidandvitamin Eto leave lips feeling hydrated.

The shades are beautiful, but the packaging is even better.

partial photo of rëzo hair salon with a salon chair mirrors and a wall full of products

The Valde Armor is available in three colorways: black and gold, gunmetal, or gold on gold.

The best-sellingTransition Paletteis the multipurpose palette that every beauty enthusiast needs.

But three years later, she joined Ann Dunning, and the duo started their skin-care brand, Vamigas.

three birdy lashes false lashes on a gold fabric background

The brand’s signature product is the best-selling face oil,Luz de Sur.

The brand debuted in October 2020 with theAceite de Moskascalp oil to soothe and hydrate.

In theScalp Power Duo, the oil is sold alongside the Scalp Masajeador, a scalp massager.

elaluz lip therapy lip stain and open eye shadow palette on table with jewelry mirror and a makeup brush

That bundle has been a bestseller.

Two years later, inspired by his home country, he created skin- and body-care brand Costa Brazil.

The brand launched in November 2020, and it mainly offers bar soaps in different colors.

close up of desi perkins with swatch of white cream on her cheek

Its best-seller is the baby pinkFlor de Mayo Cactus Soapthat’s scented with jasmine oil.

The brand’s minimalist packaging definitely matches the simplicity of the products.

In October 2020, they brought the fragrance brand to life.

7 Best Boar Bristle Brushes for Impossibly Glossy Hair

Rendon created the brand’s Scent Rituals, which are offered in six different scents like best-sellerWoo Woo Me.

Thus, thePizza Palette, with its 18 eye shadows named after beloved toppings, was born.

The result was Rizos Curls.

8 Best Lip Stains for a Long-Wearing Wash of Color

Additionally, the brand also sells super cute hair accessories, like the rosy pink marbledHair Pick.

Its best-sellingQue Matte Liquid Lipstickscome in gorgeous shades, such as the hot pink Prima or bright salmon Wepa.

The brand currently offers only two: the delicious-smellingForbidden Oiland the creamyForbidden Hair Mask.

8 Best Hair Oils That Make Our Strands Look Like New

Hernandez recreates staples of the past, whether it’s producingDisney-inspired makeup collectionsor gorgeousclassic red lipsticksinspired by the 1940s.

It’s no wonder the brand caught the eye ofAllureeditorial director Sam Escobar.

“One of the brand’s most intriguing pieces of makeup is the Mascara Cake.

Don’t Forget: Your Lips Need Sun Protection, Too

One of my favorite products from the brand is the Colorete Blush Trio.

Soon after, they expanded to eye shadows,lip glosses, highlighters, and more.

OK, maybe this is a bit dramatic, but Sigma Beauty’s brushes are truly the holy grail.

three closed valde lipsticks on gold table

The brand was founded back in 2009 by couple Simone Xavier and Rene Xavier Filho.

The Dominican in me can’t help but rejoice to see fellow Dominicanas doing itpa la cultura.

I’m a big fan of the brand’s dark hues in particular.

four open compacts of dominique cosmetics on brown table

When I tried theMorguelipstick, I knew I was in love.

$16(Shop Now)

six Rare Beauty products clustered together in front of light tan background

four vamigas products lying on orange background

earth shell’s ShellRepair Night Elixir laying on gray slabs of stone

ceremonia packaging and ceremonia products on gray background

costa brazil face oil sitting on gray concrete slab with oil pouring over the bottle

three botanika beauty haircare products on white surface with a green plot in a vase

hand holding baby pink bar soap from nopalera in front of pink background with rose quartz stones

four thrive natural care products sitting on a tree stump

five shocks of love fragrances sitting on graphic blue background

open glamlite ice cream dream palette on pastel background

founder of honeybaby naturals with her products

close up of two midas cosmetics' cake liner palettes

rizos curls products and pink flowers on white table

three women of various ethnic backgrounds holding vive cosmetics lipsticks while posing in front of a on pink background

close up of model holding bomba curls forbidden oil in hand

close up shot of beauty blender concealers on pink background

besame cosmetics lucille ball collection on satin gold cloth

three open palettes of alamar cosmetics blush trios with jeweled hair clips

six melt cosmetics highlighter palettes on black background

close up of model with red lipstick while holding red lip pencil

open sigma beauty face palette and contour brush on rose gold satin cloth

founder of luna magic beauty mabel frias smiling while holding a eye shadow brush and wearing red lipstick

founder of artist couture angel merino posing in front of mirror pretending to apply red lipstick

seven necromancy cosmetica lipsticks on dark table with seeds and leaves