All products featured on Allure are independently selected by our editors.
However, we may receive compensation from retailers and/or from purchases of products through links in this article.
They’re about customization, science-backed ingredients, luxurious pigments, and doctor-curated routines.
Courtesy of brand
So keep your eye on them we will be, too.
Camila Coutinho
Brazilians take their hair seriously.
In 2014, they spent more than $7 billion on their hair.
One of GE Beauty’s four “boosters" that you can drop into your shampoo and conditioner for added benefits.
It’s all about customizing a hair ritual and just maybe streamlining it a bit.
Onestudyfound that Brazilian women use three times as many post-treatment products as American women.
Hydrating Antioxidantis a fan-favorite serum-gel with hyaluronic acid, vitamin C, and caffeine.
Camila Coutinho
In a recent Instagrampost, Petit massaged it everywhere from her eyelids to her underarms to her knees.
TheBT Velvet Liquid Eyeshadowis a favorite of our cover starAnitta.
“All of the makeup artists here in Brazil, they love it,” she says.
Julia Petit
“I use it for everything eyes, lips.
It’s so good.”
The formula comes in a mouthwatering and unexpected color range, including blackberry, cherry, and tangerine.
One of Sallve’s best-sellers, the Hydrating Antioxidant serum-gel
(Watch how Anitta uses the rich purple shade in the video at the end of this story.)
Hela Beauty’s best sellers includeGlow Drops, a radiance-boosting serum, and the hydratingFaceMist.
Additional reporting by Jessica Chia.
The Bruna Tavares lineup includes a primer mist, foundation, and setting spray to pair with its striking pigments.
Bruna Tavares
Dermatologist Alessandra Fragra (left) and entrepreneur Helena Bordon (right)
Five of the six products in the Hela Beauty range (from left: FaceMist, Hyalo Booster, Hydra Serum, Cleansing Mousse, and Glow Drops; Skin Oil not shown)
