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ThisValentines Day, love is in the airand it smells better than ever.

Allure editors and their partners posing with fragrances for valentines day

Source images:Allureeditors and courtesy of brands; Collage: Laneen Wells

From timeless romantic classics to bold and unexpected favorites, these fragrances tell unique stories of connection and love.

After all, isnt love all about sharing the things that make life sweeter?

Either way, its freshness makes it a fan-favorite for us both.

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Angela Trakoshis and her fiancé, Matt

My husband shares the sentiment, and will sometimes take a spritz from my fragrance bottle.

He’ll also use theI Don’t Know What Body Soapin our shower niche every chance he gets.

Tom Ford Neroli Portofino Eau de Parfum teal and gold bottle of perfume on light gray background

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Kara McGrath and her partner, Franco

D.S. & Durga Coriander Eau de Parfum bottle of perfume with tall black cap on light gray background

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Jesa Marie Calaor and her husband, Tom

D.S. & Durga I Don’t Know What Eau de Parfum bottle of perfume with beige label and skinny black cap on light gray background

Image may contain Accessories Earring Jewelry Adult Person Kissing Romantic Head Face Formal Wear and Tie

Bianca Richards and her boyfriend, Matt

Replica by The Fireplace Eau de Toilette with bronze liquid and white label on gray background