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Though we often forget, the current beauty landscape owes a lot to the YouTubers of the 2010s.
Source Images: Huda Beauty and Annie Blay
Only a few of those creators turned their affinity for finding high-performing products into successful businesses.
Huda Kattan was one of themHuda Beauty launched in 2013.
In 2020, I started changing, Kattan tellsAllure.
Annie Blay
I didnt want to cover myself up so much…I wanted to show and embrace my skin.
This inspired Kattan to create the Huda Beauty Easy Blur Natural Airbrush Foundation.
(A foundation was incorrectly assigned a code, leaving a gap in the range.)
Annie Blay
Its also used to ensure that the proper labels go on the products they are meant for.
[Beauty brands] have spectrophotometers that take color measurements and compare them to standard colors.
Its a more scientific method than just visually comparing the foundation to a physical standard sample.
Lexi Herrick
Its surprising that no one caught this mix-up along the way, she says.
I should have quadruple-checked to ensure the shades were submitted correctly, Kattan said in her video.
Kattan also shared that the originally intended shade will be renamed True Lava Cake and released to retailers ASAP.
Hunter Lacey
I was happy with how well the shade Hot Fudge 550R matched my complexion.
The formula felt heavy as it was wet on my skin, but dried down to feel breathable.
The result was a soft matte beat that still looked and felt natural and, well…easy.
Jennet Jusu
(More on that later.)
I have a feeling super hydrating skin prep can offset that pretty easily.
Overall, I see myself reaching for this foundation oftenespecially when I’m on-the-go.
Jesa Marie Calaor
The medium-size, one-ounce tube makes it great for travel.
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The Easy Blur foundation from Huda Beauty was easy to apply and build up.
It filled in and smoothed my pores, and added a brightening tone to my complexion.
I have a golden undertone, and the shade Gingerbread 430N matched my complexion pretty well.
I can definitely see myself reaching for it during my everyday makeup routine.
The closest was 350G Dulce De Leche, which skews a little too yellow for me.
And some dry-skinned testers felt it could emphasize roughness.
The total amount of these might be responsible for a heavier feel, she says.
TheHuda Beauty Easy Blur Natural Airbrush Foundationretails for $37 and is available on Sephora.com and Hudabeauty.com.
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