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When Black women explore the trends they love, it can be both therapeutic and revolutionary.

black and white photo collage of five black women who are influencers in alternative beauty spaces

Channing Smith

Allurespoke to five TikTok influencers that embody theimportance of representationin all aesthetic genres.

Jade Stevenson a.k.a @jadedisland

Stevenson loves to “feel good” in what she wears.

What does that mean for her?

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Hello Kitty, manga, and lots of pink.

Her personal style is extra frilly, soft, saccharine, and charming.

Her trademark looks include giant buttons and plenty of accessories.

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However, she occasionally encounters negativity.

“Or even to act my age.

Black women, however, have been historically excluded from mainstream depictions of femininity.

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Ingram is no exception.

Disney is a major inspiration for her cottagecore and princesscore style.

When she began her TikTok channel,thelifeoftnn,in 2020, Ngochi hopped on the cottagecore wave.

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(Cottagecore also focuses on minimalism and embracing quiet moments.)

She particularly loves makeup palettes from the brandJuvia’s Placewhich are showcased in most of her videos.

Ngochi says her followers often ask her how to achieve each makeup look, especially her signaturepurple eyeshadow.

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As the cottagecore influencer learns more about makeup, she says she’s enjoyed discovering even moreBlack-owned brandsto support.

“It’s something that I know my five-year-old self would be head over heels in love with.”

In many ways, Ngochi is the hero of her own story.

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“Soft is listening to yourself,” Turner says.

“If youre uncomfortable talking to someone, remove yourself from the situation.

Authenticity is her rule of thumb for Black Girl Luxury.

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A vital part of living her truth comes from the makeup brands she chooses.

In fact, Turner is gearing up to launch her own pajama brand this year.

They weren’t working harder, they were working smarter.

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“I knew I was interested.

I knew friends that were already doing that.

She says that intentional living is about people unapologetically putting themselves first.

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“I started showing people that routines are absolutely essential, and to pour into yourself.