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What do you look for in a beauty brand?

Three woman wearing their hair down with turquoise earrings on

Courtesy of brand

It’s a topic of conversation with answers that vary, depending on who you ask.

Another similarity is their objective to give back to their community while striving towardsustainabilityand inclusivity.

All products featured on Allure are independently selected by our editors.

A lavender bar of soap next to a blue body oil on a white background

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Throughout the Cheekbone Beauty collection, you will findSustain Liquid Lipsticksnamed for Indigenous women across North America.

The brown, berry, and rosySustain Lipsticksare named after Indigenous languages (Harper has Anishinaabe roots).

A neutral eyeshadow palette with a sparkly pink nail

TheSustain Blush/Bronzer Duoscome in the pinks that Harper saw on the cheeks of her dream girls.

The words “unapologetically beautiful” are printed on the packaging.

This memory is the bedrock of her self-titled brand.

A group of makeup products on a purple background

She gave her brand a name in Dine, the Navajo language.

“Ah-Shi Beauty means ‘this is me, this is my beauty,'” she says.

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A purple colorful eyeshadow palette on a white background

Three makeup products with black packaging on a white background

Two tubs of body scrub in a black and brown tub on a white background

A white bottle of shampoo with a yellow and green label with a blue background