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Keep reading for the products your (and our) favorite K-beauty founders use on the daily.

Left to right selfies of Alicia Yoon Sarah Lee and Charlotte Cho

Collage: Angelo Tirambulo; Source images: Courtesy of subjects

She prepares her skin for seamless tool using her own Glow Recipe Watermelon Glow Niacinamide Dew Drops.

I’ve been using the IOPE Air Cushion for yearssince IOPE invented cushion technology, says Cho.

[Using it is] the only way my foundation looks airbrushed and not cakey.

Glow Recipe Watermelon Glow Niacinamide Dew Drops bottle component on light gray background

When it comes to makeup, Lee keeps it simple but always reaches for the Clio Black Eyeliner.

This water-proof pencil has a two millimeter-thin tip that makes creating sharp precise liner look effortless.

Rael Beauty

Miracle Clear Exfoliating Cleanser

Numbuzin

No.

Amuse Dew Tint in branded component on a light gray background

Another blemish-banishing product Paik keeps on hand is Numbuzin No.

5+ Vitamin Glutathione Ampoule.

I use the lip tint almost every day for its natural finish, says Paik.

Hera Black Cushion Foundation in branded component on a light gray background

The shadows feel very gentle and smooth on the delicate eye area.

I love Beauty of Joseon and Roundlab Birch Moisturizer, says Rhyu of her top SPFs.

They are so lightweight and water-based that they are a joy to applyand [theyre] affordable.

Real Barrier Extreme Essence Toner white bottle with blue cap on light gray background

I use them after moisturizer and before makeup to protect my skin every day.

It’s a nice antioxidant serum by Erica Choi and Hoon Kim.

I use it before my SPF to ensure added protection from free radicals, says Rhyu.

Torriden Dive Serum in branded component on a light gray background

The Hero co-founder and CEO also has a renewed appreciation for luxury K-beauty brand Sulwhasoo.

We gave the patches a2024 Best of Beauty award.

If you love it as much as we do, you haveLiah Yooto thank.

Then I Met You Bong2 Bounce Cream in branded component on a light gray background

Yoo starts her own routine by cleansing with Experiment Beauty Plasma Wash.

I usually have low expectations for cleansers, but this one completely blew me away, says Yoo.

After using it, my skin feels like its been treated to a hydrating mask.

Iope Air Cushion SPF 50 round silver cushion foundation compact on light gray background

(Allureeditors can also vouch for Ginger Melts mighty cleansing powerwe deemed it a2024 Best of Beauty winner.)

Discover more K-Beauty stories:

Now, watch The XO Kitty cast spill secrets:

Glow Recipe Watermelon Glow PHA + BHA Pore-Tight Toner in branded component on a light gray background

Mixsoon Bean Essence in branded component on a light gray background

Clio Black Eyeliner in branded component on a light gray background

Rael Beauty Miracle Clear Exfoliating Cleanser in branded tube component on a light gray background

Numbuzin No. 5+ Vitamin Glutathione Ampoule in branded component on a light gray background

Rom&nd Blur Fudge Tint in branded component on a light gray background

Image may contain: Head, Person, Face, Cosmetics, Face Makeup, and Makeup

Round Lab Birch Moisturizing Sunscreen in branded tube component on a light gray background

Beauty of Joseon Daily Relief Sunscreen SPF 40 with white product swatch on light gray background

Superegg Vitality Elixir in branded component on a light gray background

Sulwhasoo Concentrated Ginseng Renewing Cream in branded component on a light gray background

Hero Cosmetics Mighty Patch Original in branded component on a light gray background

KraveBeauty Beet The Sun SPF 40 in branded component with best of beauty seal in the top right corner on a light gray background

Experiment Beauty Plasma Wash in branded component on a light gray background

Goodal Green Tangerine Vitamin C Serum in branded component on a light gray background

KraveBeauty Oil La La serum in branded component on a light gray background

Peach & Lily Ginger Melt Oil Cleanser in branded component with best of beauty seal in the top right corner on a light gray background

Peach Slices Snail Rescue Purifying Cleanser light green tube on light gray background

Mimu Mimu Cooling Calming Toner in branded component on a light gray background

NYBG Signature Firming Serum in branded component on a light gray background

Peach & Lily Eco Your Skin Meso Ampoule in branded component on a light gray background