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Not to mention, Ilia has won bothAllureReaders' ChoiceandBest of Beauty Awardswe’re clearly not the only fans.
Collage: Laneen Wells; Source images:Allureeditors
“Our main mission is to protect and revive your skin,” Ilia founder Sasha Plasvicpreviously toldAllure.
It certainly doesn’t hurt to also have a lineup of stellar products, too.
Our editors love Ilias collection, but we definitely have our favorite star products.
Alluretester Loren Savini after applying the lia Super Serum Skin Tint
I still looked like myself, but improved."
Case in point: TheAllure Readers' Choice Award-winningMultistick.
“software is a breeze, it doesn’t clump and it doesn’t bleed.
Alluretester Loren Savini after applying the lia Super Serum Skin Tint
One of my all-time favorites!”
“The creamy formula brightens dark circles over time, while the cooling applicator helps depuff immediately.”
Does the brand offer a wide shade range inclusive of consumers with all skin tones and undertones?
Savini after applying the lia Super Serum Skin Tint
Is it safe for readers who have sensitive skin or wear contact lenses?
Is it on the affordable side or more of a splurge?
Is its packaging consciously designed or needlessly wasteful?
Allureassociate special projects manager Talia Gutierrez applying the Ilia Multi-Stick
This ensures our testing base spans different skin tones, genders, and dermatological conditions.
For more on what’s involved in our reporting, check out our completereviews process and methodology page.
Our staff and testers
A beauty product is a personal purchase.
Gutierrez before applying the Ilia Multi-Stick
Still got the makeup shopping itch?
Trust us, we get it.
Gutierrez after applying the Ilia Multi-Stick
Alluresenior audience director Lexi Herrick applying the Ilia Limitless Lash Mascara
Herrick before applying the Ilia Limitless Lash Mascara
Herrick after applying the Ilia Limitless Lash Mascara
Alluresenior news editor Nicola Dall’Asen applying the Ilia Lip Sketch Crayon
Dall’Asen before applying the Ilia Lip Sketch Crayon
Dall’Asen after applying the Ilia Lip Sketch Crayon
Allureassociate features director Dianna Mazzone applying the Ilia Bright Start Retinol Alternative Eye Cream
