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We know, we know.

sofia richie products around her picks on amazon on orange background

Collage: Laneen Wells; Source Images: Getty, Courtesy of brands

How can we resist joy-scrolling through her product recommendation videos to see what’s behind the magic?

And, because we love you, we compiled a list of the best ones.

Read on to get to know your future beauty staples.

Christophe Robin Regenerating Mask white jar with red lid on light gray background

Want moreAmazon Prime Day 2024intel?

We’ve rounded up the buzziestTikTok Prime Day dealsand the bestK-beauty Amazon Prime Day dealsyou can shop right now.

If you want all the deets, check out theAllure Amazon Storefront.

Unite 7Seconds Detangler white spray bottle on light gray background

More time between trips to the salon?

That’s a yes from us.

You’ll touch down with a dewy, moisturized complexion, prepped for the trip ahead.

Maybelline New York Lash Sensational Mascara pink tube of mascara on light gray background

Among hermost-used productsis the TikTok favorite K18 Hair Mask.

Its compact size is TSA-friendly, making it the perfect post-pool or post-beach pick-me-up.

Need more Amazon shopping inspo?

Aquaphor Healing Ointment tub and tube on light gray background

Physicians Formula Murumuru Butter Bronzer round transparent and plant print compact of bronzer with wavy design stamped into it on light gray background

Image may contain: Cosmetics, Bottle, and Perfume

K18 Leave-In Molecular Repair Hair Mask squat white bottle on light gray background

Clinique Almost Lipstick in Black Honey in silver packaging