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The tweens have taken over, and Sephora employees and shoppers are not exactly thrilled about the invasion.
Getty Images/Design by Bella Geraci
Whatever happened to the peaceful days of LipSmackers and shopping at Claire’s?
You name it, it (possibly) happened.
“They also drew on displays with lipstick.
Sephora is not a playground.
I am not a babysitter.
A big thing right now is making product smoothies, especially with Drunk Elephant, they explain.
The brand must have done some marketing at one point that their products can be mixed together to apply.
Those testers are usually a disaster!
(Allurehas reached out to Sephora for comment but has not received a response.)
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Of course, much of this demand is rooted in you guessed it!
Tweens see their peers using these products and want them too.
Many tweens have become creators in their own right, with followers hanging on their every skin-care step.
Ive chatted about this with coworkers who noticed the same thing…. Getting product recommendations from people you admire is nothing new no matter your age.
I get it, Bratz dolls were probably popular when you were 10 years old.
But Im a kid [now], and this is whats popular.
This is the new toy that we have.
This is a new generation, were Generation Alpha.
And Im proud of that.
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Now, watch TikTok star Alix Earle’s skin care routine:
