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Makeup artistIsamaya Ffrenchhas put seashells, sequins, and snakeskin prints on skin.
Courtesy of brand
She’s plastered bodies in clay and transformed faces into aliens and insects.
And, on occasion, she’s had silicone tentacles affixed to her own head.
Ffrench brings the word “extreme” to life through her artistry time and time again.
Dan Tobin Smith
The silver hoops studding her debut Berlin-inspired Industrial Collection can be removed and worn for a cool punk vibe.
But it’s the formulas inside that we’re piling on.
“The standout is the palette,” says Ffrench.
Senior Editor Jesa Calaor with shade Sweat from the Isamaya Beauty Eyeshadow Palette glimmering on her eyes.
The unique rainbow inside caught senior editor Jesa Calaor’s attention.
“The 14 hues in this palette are bewitching,” she says.
“The pigments feel silky to the touch and build from subtle washes of color to high-impact beauty looks.
My favorite shade is Sweat, a snowy powder that transforms into an iridescent purple when applied.
I like to pair with a sharp-winged liner look.”
“Would it give my lips a sheer black sheen or turn completely transparent on my lips?”
Thorne recalls when she first saw the tube.
“With a few swipes, my lips had a shiny, sheer plum hue.
And it’s not tacky or the least bit stick.”
The hint of color is far more subtle than it appears in the tube.
And theRubberlashmascara is not just another volumizing formula.
Associate beauty director Sarah Kinonen wearing Isamaya Beauty Rubberlash mascara.
Associate news editor Gabriela Thorne testing out Isamaya Beauty Liplacq
This is a woman who once transformed a model into a lizard with lips the size of hot-dog buns.
Isamaya Beauty, a line of five products, is available now for $32 to $200 atisamaya.com.
Read more stories about makeup.
Now watch a video of Joey King’s beauty routine.
Associate beauty director Sarah Kinonen wearing Isamaya Beauty Rubberlash mascara.
