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“The pair moisturizes and smooths my dry,color-treated strands, leaving them soft and shiny.”

Artistic portrait of a young Asian woman with sleek dark hair styled in a low bun adorned with vibrant pink orchid…

Photographed by: Lucie Rox. Fashion stylist: Jaime Kay Waxman. Hair: Tomo Jidai. Makeup: Michaela Bosch. Manicure: Naomi Yasuda. Set Design: WayOut Studio. Models: Sherry Shi, Simona Kust. On Set Production: Tiffany Bloomfield.

But that’s only scratchinger…shampooingthe surface.

Maria Nila Head & Hair Heal Shampoo and Conditioner have changed that.

“My hair felt super clean afterward, too.”

shampoo and conditioner duo in branded white bottles with both white and gold caps on light gray background with red and white 2024 allure best of beauty seal

Senior audience development director Lexi Herrick applies the Cécred Reconstructing Treatment Mask to her long blonde hair during a bath.

“Rogaine is just about the only thing that I can guarantee will help you grow new hair.

That’s because minoxidil is one of the only ingredients clinically proven to do so.

And yes, you might share the softening, sugar-based formula with the rest of your body, too.

shampoo and conditioner duo in branded purple bottles with black caps on light gray background with red and white 2024 allure best of beauty seal

Tester Feedback:“I really like how fine the grit is in thisscrub.

“It also smells nice but not overpowering.”

Why It Won:Beyonce wants you to know that Cecred Reconstructing Treatment Mask isnota deep conditioner.

shampoo and conditioner duo in branded copper components with black caps on light gray background with red and white 2024 allure best of beauty seal

Tester Feedback:“This is amazing,” says Herrick.

“The consistency is like honey and clouds.

It smells very luxurious and leaves my hair so shiny and smooth.”

shampoo and conditioner in branded blue and white bottles on light gray background with red and white 2024 allure best of beauty seal

And with its high levels of hydration, it practically serves as aleave-in conditioner, too.

Why It Won:There’s no greater proof of how muchhair gelhas evolved than Ceremonia Pequi Styling Gel.

Tester Feedback:“Thistexturizing spraygives my hair so much volume,” says Herrick.

shampoo and conditioner duo in branded black bottles on light gray background with red and white 2024 allure best of beauty seal

“It’s excellent for prepping before curling and really helps hold the structure.

It also smells like Fruit Loops (yum!)

and lasts forever.”

shampoo and conditioner duo in branded black bottle with silver cap and branded white tube with cap on light gray background with red and white 2024 allure best of beauty seal

“This one brings out my wave pattern but doesnt make my strands look greasy.”

Tester Feedback:“This is one of my O.G.

curl essentialsit stands the test of time,” says Richards.

shampoo and conditioner duo in branded clear bottles with black caps on light gray background with red and white 2024 allure best of beauty seal

It gives my curls healthy shine without frizz.”

“Besides controlling frizz, the formulareallymakes myblondeshine!”

Quite a magic act.

shampoo in branded white pouch with white cap on light gray background with red and white 2024 allure best of beauty seal

Tester Feedback:“So good!

Tester Feedback:“Volumeand my hair have never been friends, says Silva.

Why It Won:We love when an effortless look is actually effortless.

treatment in silver and light blue bottle with foam pump next to branded box packaging on light gray background with red and white 2024 allure best of beauty seal

“But I’ve done a full 180 since discovering this one.

It’s also responsible for the longest-lasting blowout I’ve ever had.

It’s a miracle product to me.”

scrub in branded clear jar with black lid on light gray background with red and white 2024 allure best of beauty seal

Why It Won:At this point, monuments should have been built to honor Batiste Original Dry Shampoo.

And even with such concierge-level service, it’s still significantly more affordable than a salon appointment.

Why It Won:Ciao, chalk!

hair rinse in branded clear green bottle with applicator cap on light gray background with red and white 2024 allure best of beauty seal

Senior audience development director Lexi Herrick applies the Cécred Reconstructing Treatment Mask to her long blonde hair during a bath.

Wash it out when the day is through without leaving a trace.

Tester Feedback:“These bring me back to my hair-chalking days,” says McGrath.

“My big issue with home hair-coloring is the whole in-and-out of the shower situation.

conditioner in branded soft peach bottles with cap on light gray background with red and white 2024 allure best of beauty seal

I use the golden blonde shade to brighten my blonde highlights and smooth my mind-of-their-own grays.”

Tester Feedback:“A 60-second treatment that will brighten your blonde, remove brassiness,andnourish your hair?

Yes, c’mon,” says Stables.

mask in branded light blue jar with lid on light gray background with red and white 2024 allure best of beauty seal

Tester Feedback:“I gave up on hiding my grays a couple of years ago.

My approach now is to just blend them.

“The blonde duo brushed along my part line brings a lot more harmony to my roots.

treatment mask in branded taupe component with lid on light gray background with red and white 2024 allure best of beauty seal

Senior audience development director Lexi Herrick applies the Cécred Reconstructing Treatment Mask to her long blonde hair during a bath.

This peroxide- and ammonia-free formula can also be used to camouflage thinning, filling in roots for realistic results.

We tested over 7,000 products for 24 weeks on different hair types, textures, and shades.

To learn more information on our reporting and testing processes, read our completereviews process and methodology page.

curl cream in branded green tube with cap on light gray background with red and white 2024 allure best of beauty seal

Social media manager Bianca Richards slicks back her hair using the Ceremonia Pequi Styling Gel.

styling gel in branded brown tube with white cap on light gray background with red and white 2024 allure best of beauty seal

Social media manager Bianca Richards slicks back her hair using the Ceremonia Pequi Styling Gel.

root spray in branded white bottle with black spray pump on light gray background with red and white 2024 allure best of beauty seal

spray in branded yellow aerosol bottle with spray nozzle on light gray background with red and white 2024 allure best of beauty seal

Living Proof Curl Enhancer teardrop shaped peach bottle with white cap on light gray background with red Allure Best of Beauty seal in the top right corner

curl cream in branded clear tub with lid on light gray background with red and white 2024 allure best of beauty seal

hair oil in branded clear bottle with gold and black pump on light gray background with red and white 2024 allure best of beauty seal

air dry cream in branded blue tube with cap on light gray background with red and white 2024 allure best of beauty seal

hair spray in branded rose gold bottle with cap on light gray background with red and white 2024 allure best of beauty seal

Shopping director Shanna Shipin rakes and scrunches the Crown Affair Texturizing Air Dry Mousse into her curly hair.

blow dry mist in branded white bottle with spray pump on light gray background with red and white 2024 allure best of beauty seal

mousse in branded black bottle with cap on light gray background with red and white 2024 allure best of beauty seal

Shopping director Shanna Shipin rakes and scrunches the Crown Affair Texturizing Air Dry Mousse into her curly hair.

mousse in branded white bottle with mousse pump on light gray background with red and white 2024 allure best of beauty seal

edge control cream in branded purple tube with cap on light gray background with red and white 2024 allure best of beauty seal

Content director Kara McGrath spritzing her day-three hair with the Batiste Original Dry Shampoo.

styling paste in branded clear jar with lid on light gray background with red and white 2024 allure best of beauty seal

hair cream in branded pink jar with lid on light gray background with red and white 2024 allure best of beauty seal

dry shampoo in branded yellow and green patterned bottle with white cap on light gray background with red and white 2024 allure best of beauty seal

Content director Kara McGrath spritzing her day-three hair with the Batiste Original Dry Shampoo.

dry shampoo in branded clear tub with black lid with matching branded brush applicator in black and white on light gray background with red and white 2024 allure best of beauty seal

Content director Kara McGrath “paints” the Hally Shade Stix in Purple into her blonde hair.

hair color set in pink and blue color way next to branded box packaging on light gray background with red and white 2024 allure best of beauty seal

hair dye in branded white and orange gradient tube with cap on light gray background with red and white 2024 allure best of beauty seal

hair makeup in branded orange packaging on light gray background with red and white 2024 allure best of beauty seal

Content director Kara McGrath “paints” the Hally Shade Stix in Purple into her blonde hair.

hair gloss in branded white bottle with white cap on light gray background with red and white 2024 allure best of beauty seal

hair gloss in branded white bottle with black applicator cap on light gray background with red and white 2024 allure best of beauty seal

treatment in branded red bottle with applicator cap on light gray background with red and white 2024 allure best of beauty seal

brow filler powder in branded black compact with branded purple applicators on light gray background with red and white 2024 allure best of beauty seal

spray in branded dark blue bottle with cap on light gray background with red and white 2024 allure best of beauty seal