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“Expensive” has such negative connotations, don’t you think?

A luxurious stilllife arrangement featuring a variety of highend beauty products displayed on a white tablecloth…

Photographed by: Adam Friedlander. Set Designer: Jenna Tedesco.

But just because something is pricey doesn’t mean you should automatically write it off.

And so are you.

This year’s most meritorious splurges include some familiar (read: repeat-winner) names.

cleansing oil in branded white bottle with white pump on light gray background with red and white 2024 allure best of beauty seal

Shopping market editor Angela Trakoshis massages the Chanel Le Lift Pro Créme Volume into her skin.

(We see you,Dyson, and SK-II.)

Arnica keeps skin calm, whilesqualanesoftens so much that your pillow might thinkit’sresting onyou.

Tester Feedback:“I really love the consistency.

cleansing balm in branded black jar on light gray background with red and white 2024 allure best of beauty seal

It’s thick but breaks down into this pudding-like lather,” says associate beauty directorSarah Kinonen.

I wake up looking like I just had a facial."

SkinCeuticals H.A.

treatment essence in branded clear bottle with silver cap on light gray background with red and white 2024 allure best of beauty seal

Shopping market editor Angela Trakoshis massages the Chanel Le Lift Pro Créme Volume into her skin.

Intensifier Multi-Glycan

Bluemercury

Skinceuticals

Why It Won:SkinCeuticals H.A.

Intensifier Multi-Glycan doesn’t just includehyaluronic acidon its ingredient list.

Tester Feedback:“This product isserious,” says creative director Amber Venerable.

serum in branded green bottle with silver cap on light gray background with red and white 2024 allure best of beauty seal

“It feels substantial but not heavy and gives instant hydration to the skin.”

But we’d suggest giving it a chance to impress you as a moisturizingmakeup primertoo.

Tester Feedback:“Everything about this well-packagedsunscreenfeels expensive,” says associate entertainment director Eugene Shevertalov.

cream in branded black frosted jar with black lid on light gray background with red and white 2024 allure best of beauty seal

Shopping market editor Angela Trakoshis massages the Chanel Le Lift Pro Créme Volume into her skin.

“It goes on light and dries quickly.”

Tester Feedback:“This glided onto my skin like butter,” says Shevertalov.

Its keratin-richboar bristlesuntangle knots, smooth strands, and distribute your scalp oils through its lengths without risking breakage.

serum in branded purple bottle with black pipette on light gray background with red and white 2024 allure best of beauty seal

Associate entertainment director Eugene Shevertalov applies the La Mer The Deep Purifying Mask to his face.

“This glides right through my 3C/4A curls.”

And no, you will not regret it.

Tester Feedback:“This is my Goldilocks of hairsprays,” says commerce writerJennifer Hussein.

treatment in branded white and silver bottle with silver cap on light gray background with red and white 2024 allure best of beauty seal

dryer can muster, but that’s just a fraction of GAMA Italy Professional iQ3’s wow factor.

It also has a setting memory, so it can jump right to your favorite temperature and speed.

Tester Feedback:“Thishair-dryeris the definition of small but mighty,” says Herrick.

sunscreen in branded black bottle with pump next to branded orange box packaging on light gray background with red and white 2024 allure best of beauty seal

I have long, thick hair, and the dryer has effectively cut my hair-drying time in half."

Why It Won:It’s about timeclaw clipsgot a dressy upgrade.

It’s so easy to incorporate into any outfit, you may find it becoming your signature accessory.

mask in branded green jar with soft rose gold lid on light gray background with red and white 2024 allure best of beauty seal

Associate entertainment director Eugene Shevertalov applies the La Mer The Deep Purifying Mask to his face.

Dyson Airwrap

Why It Won:It’s no surprise that theDyson Airwrapcontinues racking upAllureawards.

“The glossy but not greasy formula hydrates all day.

I like the shade Rose, which provides a perfectly subtle wash of pink.”

hair brush in pink and black color way on light gray background with red and white 2024 allure best of beauty seal

Shopping director Shanna Shipin brushes hair with the La Bonne Brosse N.01 The Universal Brush.

“The quality is unmatched, with a magnetic lid and cute little hearts carved into the lipstick itself.

The smoothed look isn’t just an illusion eitherceramides and hyaluronic acid empower this foundation to actually improve skin.

“It’s so easy for a quick fill-injust a few flicks and I’m ready to go.”

hairspray in branded black aerosol bottle with cap on light gray background with red and white 2024 allure best of beauty seal

Tester Feedback:“Thismascaralooks and feels so luxe,” says senior business director Eilish Morley.

“I love how it makes my lashes look: long and full.”

Rust red, avocado green, midnight blue… ## Best Splurge Body Products

D.S.

hair dryer in black and silver color way on light gray background with red and white 2024 allure best of beauty seal

Tester Feedback:“Such a pretty vessel,” says senior editorJesa Marie Calaor.

“This particular scent smells earthy and fresh, and it’s strong when lit.”

Tester Feedback:“I give this fragrance a 100,000/10,” says Silva.

bow clip in black color way on light gray background with red and white 2024 allure best of beauty seal

Commerce editor Sarah Han wears the Jennifer Behr Agatha Jaw Clip in Dusty Rose.

“I received three compliments in the first two hours of wearing this scent.”

Tester Feedback:“My ideal body cream,” says McGrath.

“Its texture is like homemade buttercream frosting, and it has a strong, pretty scent.”

Commerce editor Sarah Han wearing the Jennifer Behr Agatha Jaw Clip in Dusty Rose

Commerce editor Sarah Han wears the Jennifer Behr Agatha Jaw Clip in Dusty Rose.

It’s been such a nice change to my typical routine.”

U Beauty Resurfacing Body Compound

Why It Won:Skin cell turnover (a.k.a.

We tested over 7,000 products for 24 weeks on different skin and hair types with various concerns.

cleanser in branded blue tube with cap on light gray background with red and white 2024 allure best of beauty seal

Talia Gutierrez

To learn more information on our reporting and testing processes, read our completereviews process and methodology page.

dyson airwrap in silver and copper color way on light gray background with red and white 2024 allure best of beauty seal

Talia Gutierrez

lip oil in branded clear tube with gold doe foot applicator cap on light gray background with red and white 2024 allure best of beauty seal

matte lipstick in branded soft pink bullet packaging on light gray background with red and white 2024 allure best of beauty seal

Senior audience development director Lexi Herrick applies the Westman Atelier Lip Suede Matte Lipstick in Bright Tomato.

foundation in branded clear bottle with gold and black cap on light gray background with red and white 2024 allure best of beauty seal

brown pen in branded silver and black pen applicator component on light gray background with red and white 2024 allure best of beauty seal

liquid blush in branded clear and gold bottle with gold cap on light gray background with red and white 2024 allure best of beauty seal

mascara and applicator wand in branded white tube packaging on light gray background with red and white 2024 allure best of beauty seal

eyeshadow palette in black compact with mirror on light gray background with red and white 2024 allure best of beauty seal

Sarah Hoffmann

body soap in branded black bottle with black pump on light gray background with red and white 2024 allure best of beauty seal

candle in branded green component with lid on light gray background with red and white 2024 allure best of beauty seal

parfum in branded clear bottle with black cap on light gray background with red and white 2024 allure best of beauty seal

body cream in branded red jar with lid on light gray background with red and white 2024 allure best of beauty seal

body serum in branded clear bottle with white pump on light gray background with red and white 2024 allure best of beauty seal

body compound in branded light gray bottle with cap on light gray background with red and white 2024 allure best of beauty seal