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Picture a world without beauty tools.

A closeup arrangement of makeup brushes and kitchen utensils including spoons and knives placed on a textured red…

Photographed by: Adam Friedlander. Set Designer: Jenna Tedesco.

Straight hair condemned to be eternally so, a lifetime of stick-straight lashes, wobbly hand-executed cut creases everywhere… Thankfully, that’s an alternative beauty universe.

And the greatest of the really, really,reallygood ones get anAllureBest of Beauty Award.

The soft bristles work wonderfully with liquid, cream, andpowder foundationsfor an even, thorough software.

brush with handle in brown color way on light gray background with red and white 2024 allure best of beauty seal

Associate manager of special projects Talia Gutierrez applies her cream bronzer with the Patricka Ta Major Sculpt Dual-Ended Sculpting Brush.

“It blends outcomplexionproducts evenly with its curved shape and makes applyingfoundationsomething I actually look forward to doing.”

And with its domed, triangular shape made to hug every contour, you’ll never miss a spot.

Tester Feedback:“The perfect concealer brush,” says content directorKara McGrath.

foundation brush with branded black handle on light gray background with red and white 2024 allure best of beauty seal

Am I doing contouring right?

Who knows, but at least this brush helps me do it quickly and easily."

It really does it all with impeccable app."

Ami Colé The Concealer Brush black concealer brush on light gray background with red Allure Best of Beauty seal in the top right corner

Associate manager of special projects Talia Gutierrez applies her cream bronzer with the Patricka Ta Major Sculpt Dual-Ended Sculpting Brush.

Tester Feedback:“This is a blush no-brainer for me,” says contributing editorMarci Robin.

“It can pluck the most stubborn of hairs or grab the finest.

I won’t use any other brand.”

double ended makeup brush with branded dark brown handle on light gray background with red and white 2024 allure best of beauty seal

This curler has been a makeup artist and celebrity go-to for years and years.

“I get the ultimate shine that looks like I got a professional blowout.”

“I love how easy it is to use: justbrush.”

double ended brush with branded light rose gold handle on light gray background with red and white 2024 allure best of beauty seal

Associate manager of special projects Talia Gutierrez applies her cream bronzer with the Patricka Ta Major Sculpt Dual-Ended Sculpting Brush.

Tester Feedback:“I love the interchangeable parts,” says associate manager of special projectsTalia Gutierrez.

I never feel like I’m singeing my hair."

“It adds a ton of volume and makes adding loose waves a breeze.”

double ended makeup brush with branded light copper handle on light gray background with red and white 2024 allure best of beauty seal

Tester Feedback:“I didn’t realize that a rat tail comb could be innovative.

“But when I saw the Pattern comb has a sliding tail, I was impressed.

It’s not the tool, it’s the technician.

blush brush with branded white and silver handle on light gray background with red and white 2024 allure best of beauty seal

Associate director of special projects Hunter Lacey blends their foundation with the Beautyblender.

“The Baby Tress Edge Styler is so functional it makes doing my edges a breeze.

It truly does it all.”

Tester Feedback:“These are the only scrunchies I use,” says Calaor.

highlighter brush with branded black and silver handle on light gray background with red and white 2024 allure best of beauty seal

I love how they don’t leave a crease but are strong enough to hold up a high ponytail.

Tester Feedback:“Epic indeed!

We tested over 7,000 products for 24 weeks on different skin and hair types with various concerns.

eyeshadow brush with branded silver handle on light gray background with red and white 2024 allure best of beauty seal

To learn more information on our reporting and testing processes, read our completereviews process and methodology page.

hot pink makeup sponge on light gray background with red and white 2024 allure best of beauty seal

Associate director of special projects Hunter Lacey blends their foundation with the Beautyblender.

branded silver tweezers on light gray background with red and white 2024 allure best of beauty seal

Senior beauty editor Paige Stables curls her lashes using the Shu Uemura Iconic Eyelash Curler.

shark speedstyle blow dryer in white and gray color way with three different attachments on light gray background with red and white 2024 allure best of beauty seal

Shopping director Shanna Shipin blows out her hair using the Shark Beauty Shark SpeedStyle.

branded black corded blow dry brush next to branded box packaging on light gray background with red and white 2024 allure best of beauty seal

branded black and silver corded flat iron on light gray background with red and white 2024 allure best of beauty seal

branded muted gold corded curling iron on light gray background with red and white 2024 allure best of beauty seal

branded black corded curling iron on light gray background with red and white 2024 allure best of beauty seal

branded black deep waver on light gray background with red and white 2024 allure best of beauty seal

branded corded white hair brush tool in white on light gray background with red and white 2024 allure best of beauty seal

dark navy hair gloves next to branded soft purple case on light gray background with red and white 2024 allure best of beauty seal

paddle brush in black on light gray background with red and white 2024 allure best of beauty seal

ceramic brush in navy and gold color way on light gray background with red and white 2024 allure best of beauty seal

Editor in chief Jessica Cruel sections her hair using the Pattern Retractable Comb.

Image may contain: Brush, Device, and Tool

retractable comb in soft yellow gold color way on light gray background with red and white 2024 allure best of beauty seal

Editor in chief Jessica Cruel sections her hair using the Pattern Retractable Comb.

edge control brush in black on light gray background with red and white 2024 allure best of beauty seal

Content diretor Kara McGrath wraps up and secures her hair with The Hair Edit Epic Clip.

brown slip silk scrunchies in brown branded box packaging on light gray background with red and white 2024 allure best of beauty seal

hair clip in brown and black color way on light gray background with red and white 2024 allure best of beauty seal

Content diretor Kara McGrath wraps up and secures her hair with The Hair Edit Epic Clip.