All products featured on Allure are independently selected by our editors.
However, we may receive compensation from retailers and/or from purchases of products through links in this article.
The2024 Allure Best of Beauty Awardwinners are here.
Photographed by:Heather Hazzan;Fashion stylist:Christine Nicholson;Hair:Junya Nakashima;Makeup:Raisa Flowers;Manicure:Sonya Meesh;Production:Jean Jarvis/Area 1202;Models:Tess McMillan; Angeer Amol; Beri Smither;Location:NY Beach Club
Check out whichbase productsmade the cut, as well as the honorees in other categories likeeye makeupandlips.
We look to these products to disguise every flaw and enhance every angle while remaining totally invisible.
Their job basically involves hiding in the wings so we can glory in the spotlight.
Best Matte Primer
E.L.F.
Cosmetics Liquid Poreless Putty Primer
Target
Why it won:Like putty in your hands,E.L.F.
Cosmetics Liquid Poreless Putty Primermelts into skin, disguising pores and smoothing fine lines with afresh matte finish.
“I love that it doesn’t leave any residue behind,” says associate beauty editorAnnie Blay.
“My makeup blends seamlessly on top.”
That’s whyBareMinerals Complexion Rescue Brightening Concealer SPF 25acts like an airy curtain.
The whipped gel hydrates with hyaluronic acid, whilemineral SPFshields transparent skin against future damage.
ButBobbi Brown Skin Full Cover Concealerreally is one in a zillion.
The spongey-tipped applicator blends like butter and blurs the saturated pigments to give you an airbrushed yet natural-looking flush.
Each multitaskingtint ranging from deep plum to vibrant berry gives lips andcheeksbuildable, palpable color.
We’ll call it both.
Most of our testers skipped the brush fingers only!
when applying to apples, Cupid’s bows, and even eyelids.
“I feel like I should be wearing a polka-dot dress withHollywood curlsevery time I use it.”
Apply it with anangled brushor a sponge, like shopping market editorAngela Trakoshisdoes, for added dewy depth.
Draw it onstraight from the bullet, down the nose, across cheekbones, and along the jawline.
Best Contour Wand
E.L.F.
Cosmetics Halo Glow Contour Beauty Wand
Why it won:With its spongey applicator,E.L.F.
Cosmetics Halo Glow Contour Beauty Wandnavigates easily over curves and along your hairline, delivering instant definition.
The cushy, screw-cap tip makes for a mess-freemakeup bag.
The elegant compact houses aluminous creamfor sculpting and a shimmery powder for highlighting.
You won’t find a trace of talc in all that gossamer fineness.
