But that passion doesn’t come to a screeching halt after reviewing a newlip coloror breaking bigproduct-launch news.

Because if their authors won’t brag about them, we’ll gladly do the boasting for them.

Why is everyonegoing pink!

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Bella Geraci/Getty Images

yo don’t give yourself a stick and poke at home!"

deputy editor Kara McGrath says.

But that’s changing.

A model wearing earrings in a sculptural hairstyle

More women are showing an interest in investing in blockchain technology and it could fuel beauty’s next frontier.

“Ellie Goldstein Always Wanted to Be Famous.

Now She Is.”

stylists with tattoos cutting a customer’s hair

by Dianna Mazzone

She recently appeared in a historic beauty campaign.

But this British 18-year-old has long been challenging perceptions just by being herself.

“This is the best cover we’ve done.

Illustration of a hand holding a bitcoin coin that is turning

That’s all,” says commerce writer Angela Trakoshis.

I want to be best friends with Ellie now."

“What’ll Happen to My Skin If I Never Leave the House Again?”

digital collage of a black hand holding a gold playstation controller in front of an abstract pastel background

AndAllurewas there for the beauty conversations that came out of them," says Bailly.

senior writer Brennan Kilbane says.

Then, Del Sandeen breaks down the most common protective styles, their origin, and their evolution.

Portrait of Ellie Goldstein an 18yearold model with Down syndrome and star of Allure Magazines digital cover story…

Or as Kilbane calls headquarters of the beauty superpower solving problems you didn’t know you had, theDysonplex.

“Not to toot my own horn, but I will because this has been such a difficult year.

or at least very serious,” McGrath says.

7 Best Boar Bristle Brushes for Impossibly Glossy Hair

“This was one of my favoritenot-at-all serious articles this year.”

for JB of Got7, this turned into an exercise in character design.

For ourcover story, JB tells Devon Abelman how beauty allowed him to separate his public and private personas.

8 Best Hair Oils That Make Our Strands Look Like New

8 Best Lip Stains for a Long-Wearing Wash of Color

Don’t Forget: Your Lips Need Sun Protection, Too

black and white photo of woman looking at skin in handheld mirror with colorful orange background

Grid of three hair looks on the same actress A washed out pink wig a shaved head a sleek black lace wig.

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Image may contain Clothing Apparel Human Person Coat Overcoat and Gianfranco Pasquino

The Boyz posing in allblack outfits against a pink wall with constellations

Fragrance illustration

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triptych of Snitchery in three different cosplay looks

A collage featuring a person’s back with a pink watercolor effect overtop

JB of Got7