Why do I love it so much when my brow hairs stick straight upward?
“Soap brows” is likely what you call that look.
Plus, cosmetic chemistGinger Kingsays the high pH of soap can cause skin irritation when used too often.
Nicola Dall’Asen/Allure
Unsurprisingly, the eyebrow experts atAnastasia Beverly Hillshave just launched my favorite one so far:Brow Freeze.
As brand founder Anastasia Soare tellsAllure, the product was actually inspired by the soap brow trend.
“Two years ago, everyone on Instagram was trying to have soap eyebrows,” she says.
Anastasia Beverly Hills Brow Freeze Clear Brow Wax, $23 (Shop Now)
That’s why you’ve got to approach this stuff with a “less is more” mentality.
Anyone with longer, thicker brow hair might find this wax strong enough to curb hairs downward and outward.
Really,any shapeyou desire, Brow Freeze can create it and hold it in place.
Anastasia Beverly Hills Brow Freeze Clear Brow Wax is available now for $23 atanastasiabeverlyhills.com.
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