All products featured on Allure are independently selected by our editors.
However, we may receive compensation from retailers and/or from purchases of products through links in this article.
Ariana Grandedoes not do things halfway.
Photography by Katia Temkin / Courtesy of r.e.m. beauty
When she releases an album, it goes platinum.
When she launches a makeup liner.em.
beauty, in 2021she getsanAllurecover.
The full lineup (clockwise from bottom left) Luxury Beautification Undereye Masks ($26/5 packs), So Popular pH Adaptive Lip Oil ($20), Tulip Field Lip Stain ($18 each), Galinda Makeup Set ($60), Ozdust Eyeshadow Palette ($55), Elphaba Makeup Set ($60), and Galinda Glow Drops ($34).
During the early days of shooting in 2022, she recalls, Universal Pictures proposed r.e.m.
beauty create aWicked-themed makeup collection to coincide with the films release.
I wanted it to be a means for the fans to feel closer to it than they ever could.
The Ozdust Eyeshadow Palette includes shades like The Shiz (metallic silver) and Ozspresso (matte taupe).
I wanted it to be a means for the fans to feel closer to it than they ever could.
With that in mind, Grandes first order of business was to get her r.e.m.
beauty product development team to London so they could experience the magic firsthand.
So Popular pH Adaptive Lip Oil takes on a different shade of pink depending on the wearer.
I really think it affected how everything turned out in a big way.
What was it like to witness her two previously separate worldsr.e.m.
That was on purpose.
You’ll find shimmery shades of green and rich plum in the Elphaba Makeup Set.
We tried many different eyebrow shades, so many different toner concoctions, says Grande.
And so many different wigs because they all tell different stories.
Ill never forget when we finally landed on the perfect combination.
Our director, Jon M. Chu, was like, That’s her.
And even though filming wrapped in January, she still is.
I’m doing it myself now.
I have a little brow kit labeled Galinda brow.
I have a pink spoolie.
from the Ozdust Eyeshadow Palette ($55), Grande tells me.
The shade names (like Thrillifiying!
and Darlingest) are all very specifically andWicked-ly Ozian, she says.
Theres lots of Galinda-ified language.
The Ozdust Eyeshadow Palette includes shades like The Shiz (metallic silver) and Ozspresso (matte taupe).
It’s actually jarring.
I’m not kidding.
And I turned back and they were the color of Galindas peignoir [outfit] in the Popular number.
I was like, Oh my God, it worked.
So Popular pH Adaptive Lip Oil takes on a different shade of pink depending on the wearer.
And I was like, Wait, what’s the purple for?
And she said, Oh, Elphaba’s contour.
You’ll find shimmery shades of green and rich plum in the Elphaba Makeup Set.
It was really emotional.
I just burst into tears.
No problem: Not Your Basic Witch gel pencil liner is waterproof.
