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What’s really impressive?

A diptych of Being Frenshe founder Ashley Tisdale posing and smelling the GlowOn Perfume Oil and a lifestyle shot of the…

Courtesy of Being Frenshe

“It’s the hardest thing I’ve truly ever worked on,” Tisdale says.

But, as she reflects, there was no pressure in the early days to monetize her editorial venture.

“The lab actually made the rice themselves and [somehow] captured it.”

A lifestyle shot of the entire Being Frenshe skincare line on a white countertop against a wooden wall with soft natural…

Courtesy of Being Frenshe

“I really wanted a woodsier scent because I’m a hugeBig Surfan,” she explains.

But, scent aside, both sticks are infused with sodium PCA.

magnesium PCA, and marine seaweed extract for moisturizing and energizing benefits, cosmetic chemistGinger Kingconfirms.

Being Frenshe Reset Candle in Soothe & Comfort and orange box on white background

“I can’t just keep going at full speed,” Tisdale notes.

(For reference,Allurehas its ownclean beauty standard.)

“It’s like, ‘No, just make one clean choice a day.'”

Being Frenshe Glow-On Perfume Oil in Joy & Bliss on white background

But when I inquire about this huge undertaking, Tisdale is acting like more than satisfied with the numbers.

“There are more moods to be done.”

This interview has been condensed and edited for clarity.

Being Frenshe Renewing Body Wash in Citrus Amber on white background

More on celebrity beauty brands:

Now, watch Joey King demonstrate a quick, 10-minute beauty routine:

A lavender tub of Being Frenshe Nourishing Hair Mask in Unwind & Reset on white background

Being Frenshe Multi-Purpose Body & Scalp Scrub in Awaken & Uplift on white background

Being Frenshe Milky Body Lotion in Lavender Cloud on white background

Being Frenshe Soothing Body Serum Stick in Balance & Harmony on white background

Being Frenshe Hand Serum in Soothe & Comfort on white background

Being Frenshe Milky Bath Bombs in Balance & Harmony on white background

A pink pouch of Being Frenshe Revitalizing Bath Powder in Joy & Bliss on white background

Being Frenshe Hair, Body & Linen Mist in Lavender Cloud on white background

Being Frenshe Body & Hair Radiance Oil in Cashmere Vanilla on white background