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In case you haven’t heard,vegan beauty brandsare a fast-growing arm of the industry.

Augustinus Bader The Rich Cream triplicated on a marbled blue and purple background

Clara Hendler/Allure

It seems like every otherskin-care launchtouts"non-toxic" ingredientsthat claim to be better for the consumerandenvironment.

(We even created our ownAllureClean Best of Beauty Sealin 2019.)

While more brands are becomingcertified cruelty-free, some are going one step further and launchingvegan products.

An opencapped blue and gold bottle of Augustinus Bader The Rich Cream on a white background

Courtesy of brand

(For example, anything within the realm of milk, honey, and wool isn’t vegan.)

One such brand isAugustinus Bader, which just unveiled an upgraded vegan formulation of its belovedThe Rich Cream.

As a fan of both original and upgraded The Rich Cream versions, I can attest to that statement.

A selfie of Allure’s Sarah Han wearing The Rich Cream on her bare face

Wearing the Augustinus Bader The Rich Cream and some eye cream.

Wearing the Augustinus Bader The Rich Cream and some eye cream.

While it’s on the pricey side, you deserve to splurge on yourself once in a while.

Shop it for $265 ataugustinusbader.com,violetgrey.com, orgoop.comstarting today, March 2.

Courtesy of brand