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The sugarcane fibers “make great biopolymers,” she says.
Courtesy of brand; Illustration by Clara Hendler
(In fact, you may already be familiar with sugarcane-derived products.
Biossance’s moisturizingSqualane Oilis made entirely of sugarcane.)
Silva’s always been aware of her brand’s environmental shortfalls when it comes to makeup sponge reduction.
Courtesy of brand
“I’m a makeup artist; I’m not a scientist,” Silva continues.
“My foaming manufacturers have long known what my goals are.
Recently, they surprised me with this concept, and I was like ‘Are you kidding me?!’
Indoors and in natural lighting, I swatched the same foundation with the Beautyblender original (lower) and Bio Pure (upper). As you can see, that beloved full-coverage finish has stayed nearly identical.
I was so excited.”
It can feel hard to remember a time when makeup spongesweren’treusable, which is due in part to Silva.
The sponge’s packaging is also getting an environmentally friendly makeover.
Full foundation application with Bio Pure.
“We are so proud to have reached this milestone.”
As you’ve got the option to see, that beloved full-coverage finish has stayed nearly identical.
According to Silva, Bio Pure “feels and performs exactly like the original Beautyblender.
Full foundation app with Bio Pure.
“It’s very hard to pull old material out of the market and replace it with new material.
It’s a whole process,” she says candidly.
“But the faster Bio Pure becomes popular, the easier it is for me to make that change.
The customers' response to this is going to be the fuel that speeds it all up.”
To cast your vote, shop the sponge for $20, starting February 1, online at bothbeautyblender.comandsephora.com.
All products featured on Allure are independently selected by our editors.
However, when you buy something through our retail links, we may earn an affiliate commission.
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