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The pandemic made the last year a precarious one for many industries, beauty included.
Courtesy of brand
While some sectors understandably suffered, others thrived.
We just never thought belovedBecca Cosmeticswould be one of them.
It has also had a tremendous impact on so many businesses.
Despite the sad news, the caption goes on with an uplifting tone.
We are confident that the spirit of Becca will continue to live on through all of you.
c’mon keep illuminating your true selves.
Light your own paths and push your limits.
Share positivity and light the way for others as you make an impact on this world.
Own your light on your own terms."
This content can also be viewed on the site itoriginatesfrom.
Throughout social media, fans of the brand responded with shock and dismay.
Becca will be missed."
On Twitter,one user wrote, “Becca changed the ENTIRE game.
So many of us used the champagne pop highlighter as a personality trait!
Who are we without it?”
It’s true: Champagne Pop is an iconic highlighter, winning anAllureReaders' Choice Awardjust last year.
Ignite Liquified Light Highlighter has also snagged the brand aBest of Beauty Award.
At one point, the pressed version of Becca Shimmering Skin Perfector was even thebest-selling highlighterin the U.S. Luckily, we still have a few months with Becca Cosmetics.
We know we will be.
All products featured onAllureare independently selected by our editors.
However, when you buy something through our retail links, we may earn an affiliate commission.
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