The day began with rain, but the sky had cleared by the time the lines started forming.
Makeup artist and brand founder Danessa Myricks was stopped by fans as she made her way through the event.
The doors opened for VIP ticket holders at 9am.
The day’s lineup of panel discussions kicked off with A Day in the Life of a Beauty Editor, featuring five Allure editors. From left to right: Associate beauty director Sarah Kinonen, associate manager of special projects Talia Gutierrez, editor-in-chief Jessica Cruel, senior news editor Nicola Dall’Assen, and executive beauty director Jenny Bailly.
At the Xeomin #SmartTox booth, frown line injections began shortly thereafter.
VIP ticket holders waiting for their appointments at the Xeomin #SmartTox booth.
It was an opportunity to askDaniel MartinorVincent Oquendofor personal makeup advice; to share skin-care concerns with dermatologists likeDr.
Makeup artist and brand founder Danessa Myricks was stopped by fans as she made her way through the event.
Mona Gohara,Dr.
Shari Marchbein, andDr.
Delina Medhin shared both beauty and career advice during her makeup consultations.
The day’s lineup of panel discussions kicked off with A Day in the Life of a Beauty Editor, featuring five Allure editors. From left to right: Associate beauty director Sarah Kinonen, associate manager of special projects Talia Gutierrez, editor-in-chief Jessica Cruel, senior news editor Nicola Dall’Assen, and executive beauty director Jenny Bailly.
Hairstylist David Lopez couldn’t resist bringing a few tools out of his kit during his consultations.
But the vibe is different here.
Spending a day with the Allure community IRL is a dream come true, said Allure editor-in-chief Jessica Cruel.
VIP ticket holders waiting for their appointments at the Xeomin #SmartTox booth.
There were brand activations throughout the 22,000-square-foot space.
Here, Danessa Myricks Beauty (at left) and Glow Recipe.
Cruel said to the audience.
At the Allure Beauty Desk, guests could make appointments for focused one-on-one time with pros like dermatologist Melissa Levin and makeup artist Delina Medhin, shown here.
These days, its not a look, but a feeling.
And its a good feeling.
One hour of the day was dedicated to Scent Lab custom candles and merch.
Delina Medhin shared both beauty and career advice during her makeup consultations.
But elsewhere, no money was exchanged.
The currency of the day was traded in samples, which were given out everywhere.
It was difficult to stand in one place for too long without being offered a bottle of SkinCeuticals H.A.
Hairstylist David Lopez couldn’t resist bringing a few tools out of his kit during his consultations.
Intensifier or Sunday Riley Good Genes.
There was a palpable excitement to these discoveries, and not just because free stuff.
There was simply nothing on offer that hadnt just been determined to be the absolute best in its class.
There were brand activations throughout the 22,000-square-foot space. Here, Danessa Myricks Beauty (at left) and Glow Recipe.
Nobody left unhappy; everybody got a gift bag, and then some.
In the Allure Beauty Closet, guests could experience all 391 of Allure’s 2023 Best of Beauty winners.
Guests left the event with their hands full.
At one panel, hairstylist Lacy Redway did a styling demonstration, using the Best of Beauty-winning Nexxus Root and Lift Spray on Allure senior beauty editor Paige Stables.
Allure’s Best of Beauty: The Live Event was presented by #SmartTox.
Plus, an activation by Scent Lab.
Guests had the chance to “Spin to Win" Allure’s Best of Beauty-winning body, hair, lips, skin, and eye products. One hour of the day was dedicated to Scent Lab custom candles and merch.
Many lucky gamblers were thrilled to walk away with a Best of Beauty-winning Oral-B iO Series 5 toothbrush at the “Spin to Win” and “Roll the Dice” stations.
In the Allure Beauty Closet, guests could experience all 391 of Allure’s 2023 Best of Beauty winners.
Guests left the event with their hands full. And one especially exciting surprise was slipped into every tote bag: a copy of Allure’s special edition Best of Beauty print issue, with Billie Eilish on the cover.
