No costumes were worn unless you countconcealerandlip gloss.

Ticket holders receiving their complimentaryAlluretote bags while checking in at the front desk.

And those masses, over 1,000 people, showed up as beauty editors.

Allure editors chat with Tinx on a panel with a pink and white background

Best of Beauty Live’s panel discussions kicked off with “A Day in the Life of a Beauty Editor,” featuring several members of the Allure team.

I hope you learn a lot about them today.

Now it feels like there are hundreds of launches every week.

Also name-checked:Lumify eye-brightening drops,Frederic MalleCarnal Flower, andLiving Proof Full Volume and Root-Lifting Spray.

Ticket holders receiving their complimentary Allure tote bags while checking in at the front desk.

Ticket holders receiving their complimentaryAlluretote bags while checking in at the front desk.

(Cecred won its first Best of Beauty Award this year for itsReconstructing Treatment Mask.)

More recently, she served as a key artist on her daughtersRenaissancetour.

Beyonce wanted the dancers hair light, like platinum blonde, Knowles recalled.

A woman in a red dress addressing the room standing on a stage with a pink and white background behind her

Editor in chief Jessica Cruel welcoming ticket holders into the event space.

I said, Oh, Lord!

McGrath, clad in her signature black turtleneck and headband, did indeed.

She would credit only her Best of Beauty Award-winning Sublime Perfection Foundation.

Allure editors chat with Tinx on a panel with a pink and white background

From left to right: associate beauty editor Annie Blay, content director Kara McGrath, creative director Amber Venerable, executive beauty director Jenny Bailly, and panel moderator Tinx.

Next door, VIP guests claimed their complimentary injections ofXeominneurotoxin.

After spending some time meeting with guests in the Ask the Expert corner,Drs.

At the EltaMD booth, board-certified dermatologistsDr.

Two women sitting on a panel in front of a white and pink background

Ms. Tina Knowles andAllureeditor in chief Jessica Cruel had a candid conversation about all things hair care and the future of Cécred.

Carmen Castillahanded out personalized skin-care recommendations and spray bottles of AOX sunscreen.

Phones were out and filming, as if the blue rose was Tina Knowles.

Allureeditor Jesa Marie Calaor recommended her favorite Best of Beauty Award-winning products at the Amazon Hall of Fame Booth.

Pat McGrath doing makeup on a model

The woman, the myth, the legend Dame Pat McGrath during her master class, re-creating the lit-from-within glow that helped make her beauty’s brightest star.

Im Egyptian, so growing up my family was all in on loofahs, said Dr. Gohara.

But as an Egyptian dermatologist, I have to say ixnay on the loofahs.

Theyre very harsh on the skin barrier.

Three panelists chatting on a stage with a pink and white sign behind them

From left to right: Dr. Tara Margarella, makeup artist Sir John, andAllureeditor in chief Jessica Cruel got candid about their favorite aesthetic treatments.

One attendee on the street outside struggled to get her bag over her shoulder while filming an Instagram Live.

Its heavy as f*ck!

Attendees left with bags bursting with skin care, makeup, and tools.

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Everyone was on their feet following celebrity hairstylist Lacy Redway’s styling demonstration using Nexxus and TRESemmé award winners, moderated byAllureeditor Angela Trakoshis.

It brings our work to life.

Allure’s Best of Beauty: The Live Event was presented by #SmartTox.

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Allureeditor Jesa Marie Calaor recommended her favorite Best of Beauty Award-winning products at the Amazon Hall of Fame Booth.

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Attendees left with bags bursting with skin care, makeup, and tools.