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“I sat in college staring out the window.
Liana Farmer
One of her agents,Madam C.J.
TakeMelissa Butler, founder ofThe Lip Bar.
Butler, like many who came before her, started making products at home.
Getty Images
As a result, her customers are incredibly receptive to the moves they make.
In 2018, Butler launchedThe Lip Bar in Target.
In the evolved digital landscape, door-to-door knocking and real-life demonstrations have been replaced by follows and tutorials.
A still from an Uoma Beauty campaign.
“All the Parisian brands can send us into this kind of Parisian fantasy.
Why is it so wrong for me to do the same thing about my heritage?”
In the days of Malone, there weren’t many other companies servicing the Black community.
Today, Black-owned brands have to compete for market share with corporations armed with capital and access.
Many beauty companies have begun creating products targeted to Black customers.
And Black entrepreneurs, who have fewer resources, are left at a disadvantage.
Why is it so wrong for me to do the same thing about my heritage?”
A still from an Uoma Beauty campaign.
“It’s very difficult walking into a room full of white men talking about beauty.
There were no numbers for them to look at so it’s all built on emotion.”
So what’s next?
We need to stand with those who are standing with us.
