Playful innovation is at the crux of K-beauty.
Its whats madeKorean skin-care products with their innovative ingredients and satisfying textures so beloved stateside for almost a decade.
This approach to product development directly impactsKorean hair color trendsas well.
Far left image:Moon Sujin/Instagram. All other images: Getty Images. Collage design: Bella Geraci.
With that in mind, consider looking to K-beauty trends for your next new hair color.
The reason being that khaki brown has aglass skin-enhancing effect.
Color theory backs this complexion-illuminating magic.
Getty Images
The khaki brown makes your face look [brighter], he adds.
Ashy tones and glowing skin may seem contradictory, butThe Glory’s Lim Ji Yeon proves they work harmoniously.
Its often achieved with the help of AirTouch balayage, Soonshiki notes.
South Korean actress Lim Ji-Yeon with ash brown hair and a yellow dress on
Pure Pink ()
Soonsikis clients are all about pure pink, as the salons owner calls it.
TheBarbie-like hueis often preferred without purple tones, he adds.
Typically, Soonsiki starts with a nearly transparent platinum-blonde base before adding bubblegum-toned dye.
Getty Images
Watch K-pop group Stray Kids break down their best music video looks:
5.
Plus, ash violet helps post-bleached hair maintain a beige tone to keep hair prettier longer, Choi says.
Coral Beige ( )
Rose ofBlackpinkcant get enough of this hair color trend.
Getty Images
This look is not quite honey blonde, not quite bright coral.
Its somewhere in between for this sherbert-y, peach-pink hue.
The look is often tagged vintage orange or brick orange.
Getty Images
Basically, its an auburn-meets-copper dye jobthat fades to a soft, flattering beige blonde.
Read more about hair trends of the moment:
SEOUL, SOUTH KOREA - MAY 22: Rose of South Korean girl group BLACKPINK is seen at the ‘Saint Laurent’ The Hyundai pop-up store opening event at The Hyundai on May 22, 2023 in Seoul, South Korea. (Photo by Han Myung-Gu/WireImage)
Moon Sujin/Instagram
