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Its midnight and youre scrollingTikToksFor You page.

photo collage of a model with wellshaped eyebrows surrounded by charts of eyebrow mapping tips

Getty Images/Design by Bella Geraci

Its filled with beauty hacks, GRWMs, and ever-more-realistic beauty filters.

Filters that show what youd look like with the perfect creamy shade of blonde hair.

Filters that map out where your contouring products should be placed.

three selfies of chloe laws trying various tiktok eyebrow filters

The author experimenting with various TikTok eyebrow filters, including Choi’s (left).

Filters that tell you yourideal eyebrow shape.

So, you reach for the box bleach or tweezers or fake tan and get to work.

Its ridden waves of virality since launch, currently being used on thousands of videos.

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Like, I don’t have a mole that I can reference.

She spent a month researching the filter, which draws heavily fromAnastasia Soare’s Golden Ratio brow shapingtechnique.

Chois work is scientific.

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She says she doesn’t do deformation when it comes to filters, preferring to create something more educational.

The author experimenting with various TikTok eyebrow filters, including Choi’s (left).

Makeup artistEmily Woodbelieves filters like Choi’s are a positive tool.

E.L.F. Brow Lift on white background

Unfortunately, some of those brows have never recovered.

This is undoubtedly creating new insecurities for young people.

Do you really like the latest trend?

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Or are you just being conditioned to buy into it?

Brow experts create a custom brow, thats as bespoke as you are, Jalaf explains.

Nobody is an exact mirror image blueprint of themselves," Holmes says.

I was one of these misguided people, swept up in the fun and chaos.

But dont panic if youve already done this, the damageisnt permanent.

What does Jalaf suggest if it all goes wrong?

If too much is taken off, you throw that plastic blade thingy in the bin!

Luckily for me, I didnt take too much off.

If anything, I was overly cautious and left wanting a more drastic change.

My partner has been asked, Do you think Id look good withbleached eyebrows??

too many times to count.

Its the classic, and very human, pressing of the big red button response.

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As for Choi, she thinks anything that sparks creativity is a positive force.

I love that something I created is delivering so much delight to so many people, she says.

It’s sparking curiosity and creativity!

And that’s all I can really ask of anything that I make to do.

People are doing something adventurous and trying something new, and they’re happy with it.

So go ahead, use the filters just put down the tweezers first.