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But why exactly is this formula so impressive?

Left A brown bottle with blue label of the Ceremonia Pequi Styling Gel next to two slices of aloe vera leaf on a blue…

Courtesy of brand/Jennifer Hussein for Allure

After five minutes of persistent scrunching, my waves are set, defined, and volumized.

Allurecommerce writer Jennifer Hussein before and after using the Ceremonia Pequi Styling Gel.

“I also recommend working the style in sections rather than tackling it all at once.”

A person wearing a white robe squirting out the Ceremonia Pequi Styling Gel from its brown and blue bottle in a beige…

Courtesy of brand

Allurecommerce producer Sarah Hoffmann after styling her hair with the Ceremonia Pequi Styling Gel.

Affordable hair products with high-quality results?

Yeah, we’re in.

Left Allure commerce writer Jennifer Hussein before using the Ceremonia Pequi Styling Gel. Right Allure commerce writer…

Allurecommerce writer Jennifer Hussein before and after using the Ceremonia Pequi Styling Gel.

Ceremonia

Ceremonia Pequi Styling Gel

Sephora

Credo Beauty

Want to try it out for yourself?

Allure commerce producer Sarah Hoffmann after styling her hair with the Ceremonia Pequi Styling Gel.

Allurecommerce producer Sarah Hoffmann after styling her hair with the Ceremonia Pequi Styling Gel.

A brown bottle with blue label of the Ceremonia Pequi Styling Gel on a white background