Take for example the hit 2015 K-dramaShe Was Pretty.

Influencers likeChaeso Parkare creating a path forward for curly hair acceptance in South Korea.

“Even in mass media, straightened-out hair is considered more beautiful than curly hair.

Portrait of Chaeso Park with curly hair and bangs

Courtesy of subject

I grew up thinking that curly hair is something weird and wrong under these specific circumstances.”

The 25-year-old reveals she didn’t know her natural hair texture until she stopped using chemical hair straighteners.

Park documents her hair journey on YouTube (Curly Hair Park) and Instagram (@p.chaeso).

Portrait of Chaeso Park with curls wearing sweater

Park documents her hair journey on YouTube (Curly Hair Park) and Instagram (@p.chaeso).

“I understand those reactions because there are not many Asians who have tight curl-typed hair.”

Park has also been faced with many uncomfortable situations where her hair is touched without her consent.

“I hope that people do not forget that hair is also a part of one’s body.”

In addition to getting her hair license, Park is creating her own curl-inclusive hair-care line in South Korea.