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There are certain topics that are an obvious match forTikTok.
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And then there’s perfume.
But yet, PerfumeTok has made many fragrances into sensations.
“The way that I like to describe the smell is clean and fresh,” D’Amelio tellsAllure.
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When I walk into a room, I noticeably get compliments."
This is not D’Amelio’s first foray into beauty.
“And I wanted that [scent] of my own.
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I wanted a signature smell that when I walked into the room, people noticed it.”
“The jasmine is so special.
But influencers are different from traditional celebrities.
“There’s a certain level of trust within the TikTok platform,” D’Amelio says.
“It was important to take my time and ensure that it was absolutely perfect,” says D’Amelio.
Born Dreamer will be available at many TikTok users' preferred shopping destination:Ulta Beauty.
The chain’s mix of affordable and high-end products make it apopular topic on the platform.
And it has a special place in D’Amelio’s heart.
