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How do you want to feel today?
asks Charlotte Tilbury to a small group of beauty editors and content creators in her London office.
How do you want to feel today?
Who do you want to be today?
You may be familiar with the latter question as the slogan from Tilbury’s Beauty Icons makeup collections.
Tilbury now challenges usand ourolfactory systemsto feel like whoever we want through scent.
I wasnt sold on the idea that my perfume had these transformative powers.
Do they transform me?
But do these scents drive a particular confidence and mood?
Its also much more nuanced than just her favorite notes tossed together and thrown into a single perfume bottle.
This line emphasizes feelings of emotions you canconstructwith your olfactory system.
To do so, they used what they call a proprietary emotion-activatingAI algorithmcalled Scentcube.
From there, the team identified which emotions they boosted.
(Yourlimbic systemis responsible for various cognitive functions, like how you interpret emotions.)
Packaging
Drawing inspiration from fairytales, each bottle is encased in a box resembling a storybook.
The Fragrances
Floral, soft, and delicately hypnotic is how Tilbury describes Love Frequency.
Associate beauty editor Annie Blay describes this romantic, floral fragrance as a mix of both sweet and sour.
The unexpected notes of pink pepper and saffron give the rosy, floral-forward fragrance a spicy kick.
Themusk-forwardblend immerses him in a world of intrigue and mystery where Lacey is the main character.
I need all the Calm Bliss in my life, says associate social media manager Bianca Richards.
But make no mistake, this isnota tropical scent adorned withfruity notes, like coconut and pineapple.
Calm Blisss bottle features a blooming lotus, signifying stillness, and the Roman numerals V1.
Its basic in a comforting way, she says.
The notes are familiar and pleasing, plus the scent is pretty light and soothing.
An ultimate confidence boost, she says.
But will she rotate More Sex into her everyday wear?
Silva is reserving this sexy fragrance strictly for date notes.
Who doesnt love a dash of spice, she says.
Youll definitely find me stashing the travel-size bottle in mycarry-onfor trips back to the West Coast this summer.
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