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We know, we know.

To be frank: It’s a very murky topic.

In recent years, even larger retailers like Sephora and Ulta are onboard.

In fact, the clean beauty market is on track to reach $22 billion by 2024.

2010Clean beauty retailers begin to command our attention and beauty routines.

(It’s a living document, updated and refined whenever new research is available.)

Here’s to a future where clean beauty is the norm at every price point.

Read more stories on clean beauty here:

Now watch a video on Zara Larsson’s beauty routine.