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In some respects, there’s a data-driven beauty gold rush happening.
Allure/ Soleil Summer
Machine learning is even being used to improve the subscription box model.
First, can an at-home quiz really unlock the secret to healthier skin?
“In the future, we’ll be able to provide more customized insight for men.
Veracity’s Egan agrees that these tests shouldn’t replace a visit to the doctor.
Instead, they’re meant to empower a new mindset of better understanding one’s body.
Another thing to understand is that the level of customization is different for each company.
“Generally, it’s in the thousands!”
Still, the vast majority of users thought it was somewhere in the middle.
“[It] felt kind of generic and not as customized as they made it sound.”
“I think these sound fun, and maybe kind of cool and interesting,” Grossman says.
“But I don’t believe that the current trend is much more than marketing.”
